TCL: Timeless Innovation Enhancing Filipino Living
For 25 years, TCL Electronics has been a part of our lives, bringing innovation into our homes. Now recognized as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) by OMDIA 2024, the brand celebrated this incredible journey with the 2025 TCL Grand Launch at Okada Manila’s Grand Ballroom.
The theme, “Legendary Moment, Timeless Greatness,” wasn’t just words; it was a feeling of looking back at shared milestones and forward to a future where technology continues to enhance our everyday experiences.
Transforming Everyday Living
TCL has been a key player in bringing technological progress to Filipino homes, consistently delivering innovations that transform everyday living. From how families enjoy their favorite teleseryes with immersive visuals and crystal-clear sound, to simplifying laundry days with energy-efficient washing machines, and cooling homes amidst the tropical heat with smart air-conditioning systems, TCL’s solutions are designed with real Filipino needs in mind. This legacy of pushing boundaries and redefining home experiences has made more intuitive, efficient, and powerful technologies accessible to a wider range of Filipino families.
Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries
Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries, opens the program with a compelling speech: “In the past, TCL has achieved remarkable results in the Philippine market. Our TV and AC sales both hold the number 1 market share in sales volume and have become trusted brands among consumers. The Ref & WM category has also maintained a rapid growth trend, with a constantly expanding market share. These achievements are inseparable from the efforts and support of every partner. Looking ahead, TCL will continue to uphold the principle of ‘Technology Creates A Better Life’, constantly innovate and improve product quality and service levels. We hope to work collectively with all the partners to explore the Philippine market and achieve mutual benefits and win-win results.
Under the visionary leadership of Peter Chen, CEO of TCL Philippines, the brand is poised to reach new heights as he declared, “Being innovative has always been in TCL’s DNA. We are not a follower, but a trailblazer. For us, innovation is to go beyond our limits and develop cutting-edge, sustainable technologies. For us, being fashionable is to create a diverse sensory experience through the combination of technology and art. Lastly, premium refers to our ongoing exploration of aesthetic philosophy. We believe there’s a power that keeps us going on the path to upgrading TCL’s brand value. Let’s work together, progress together, and prosper together.”
The evening’s centerpiece was a captivating presentation of TCL’s 2025 lineup, unveiling four game-changing innovations poised to revolutionize modern living. These innovations, centered on cooler, cleaner, smarter, and sharper technologies, promise to redefine the consumer experience.
Peter Chen, CEO of TCL Philippines
TCL Philippines took the stage to reveal its latest technological breakthroughs. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines, unveiled the brand’s most advanced X11K QD-MiniLED TV set for launch soon. Bert Cheung, Deputy Product Director of Air Conditioner, TCL Philippines, introduced groundbreaking climate control solutions through the innovative and award-winning TCL FreshIn 3.0 Air Conditioners.
While Eric Li, Senior Product Manager of Washing Machine and Refrigerator, TCL Philippines, explored the next generation of washing machines through the TCL Super Drum Combo+ C682 Front Load Washer and Dryer, emphasizing efficiency and smart technology, followed by a look at TCL’s game-changing newly-introduced bottom mounted refrigerator AAT Inverter+ C436BMSB which is designed to elevate convenience and efficiency in everyday living.
The Pinnacle of Inspired Greatness
A significant moment of the evening highlighted TCL’s global partnership with the International Olympic Committee. Moreover, this collaboration, extending through 2032, underscores TCL’s dedication to innovation and excellence. Built on shared values of performance, passion, and a vision for greatness, this partnership will elevate the Olympic and Paralympic Games to new heights. TCL will enhance the Olympic Games by delivering cutting-edge technology to the Olympic Village and improving the global fan experience.
Shae Yu, Deputy Director of Marketing of TCL Philippines, shared more about this extraordinary journey, “Being a global technology leader, TCL believes in the power to ‘Inspire Greatness,’ a sentiment echoed by the Olympic spirit. Through this partnership, TCL’s innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future. TCL is committed to fulfilling its corporate social responsibility and fostering a better world.”
She continues, “Being a worldwide Olympic partner is more than just a badge of honor—it’s a declaration. This partnership allows us to bring the spirit of the Games directly into people’s lives. It’s not just about gadgets—it’s about experiences. And of course, we’re doing all this while keeping things sleek, smart, and sustainable. So, whether you’re an athlete chasing gold or just chasing your toddler around the house—we’ve got your back.”
With this, Yu welcomed onstage a special guest of honor, none other than Filipino pole vaulter EJ Obiena. Ranked as world No. 4 in men’s pole vault by the World Athletics Rankings. He currently holds the Asian record with his clearance of 6.00 meters at the 2023 World Athletics Championships, where he won the silver medal. Moreover, EJ excitedly shared his appreciation for being part of the momentous occasion and his excitement for the partnership.
“I think the partnership is great – it’s about chasing greatness, constant improvement, and perfection. Just as TCL constantly innovates to enhance our lives through their products, we athletes approach training with the same mindset: What can I do today that will lead to better performance?” EJ shared.
Legendary Moments
Furthermore, an exclusive fireside chat captivated the audience featuring the newest TCL’s brand partners, TV personality and comedienne Valeen Montenegro and actress Rhian Ramos.
TCL’s newest brand partners Rhian Ramos and Valeen Montenegro
Valeen shared, “It’s honestly been such an exciting and inspiring journey. Becoming part of the TCL feels like joining a brand that truly understands innovation and heart. For me, being a TCL Brand Partner means getting to work with a team that loves what they do — and it shows.”
Rhian, for her part, expressed her excitement in being the newest addition to the growing TCL Brand Partners, “Joining the TCL journey has been super exciting! It’s not just about being a part of a brand; it’s about being part of something that really focuses on innovation and bringing people the best experiences. For me, being a TCL Brand Partner means I get to align myself with a brand that truly cares about quality and design, while also making sure everyone can enjoy a cooler, smarter lifestyle. It’s all about bringing tech into our everyday lives in a way that feels natural and exciting.”
Both Valeen and Rhian are very much excited and looking forward to experiencing the best technology that TCL products has to offer.
For Valeen, she chooses the TCL QD MiniLED TV as her all-time favorite. “It has truly changed the game at home. I just love how it turned my space into our own full-on entertainment hub. Especially for someone that loves staying home and just inviting friends over, the QLED picture is so clear and vibrant—it never disappoints! I’m just so proud of how it made our personal space so homey. Especially coming home after a long day’s work.”
Rhian’s heart fell in love with the TCL FreshIn 3.0 air conditioner. “I’m totally hooked on the FreshIN 3.0! What’s really amazing about it is the voice command feature that works even without Wi-Fi. You can literally just say, ‘Hey TCL, turn on the AC,’ and it’ll instantly turn on. No need for an app or extra connections—just a simple voice command, and it’s done! It’s also amazing how I can stay cool without worrying about the energy bill skyrocketing. The fact that it delivers powerful performance while being mindful of energy consumption makes it not just smart but also sustainable. It’s a perfect example of how TCL is making tech smarter and more intuitive for everyday life.”
Moving Forward to More Greater Years
Moreover, TCL’s 25-year success story is a testament to its strong leadership, which has driven growth and built key partnerships. To commemorate this milestone, Cyd Montebon, TCL Philippines Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail, led the team in a celebratory toast.
Cyd Montebon, TCL Philippines Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail
Additionally, Montebon, brimming with excitement, exclaimed: To our cherished partners, our forward-thinking visionaries, and to all who have walked this incredible path with us—thank you. Thank you for your faith and support and for being part of this historic occasion.”
“TCL is a promise to innovate, connect, and redefine. And after tonight, it’s evident that the best is yet to come,” Yang stated as he raised his champagne glass.
Furthermore, as TCL commemorates its 25th anniversary, the brand embarks on a new journey, transforming Filipino homes with its signature blend of innovation and excellence. Moreover, rooted in a legacy of cutting-edge technology, TCL continues to enhance everyday living, empowering Filipino consumers with stylish, functional, and smart products. This milestone is also a moment to celebrate the past and embrace a future where TCL remains dedicated to envisioning and shaping the homes of tomorrow for all Filipinos.
