Taipei Tourism Promotion Kicks Off at SM Aura
The Department of Information and Tourism, Taipei City Government held the grand opening ceremony of the “Feel Your Heartbeat in Taipei” event at SM Aura Premier mall in Bonifacio Global City (BGC), Taguig City, Philippines.
The event marked the official launch of a two-day Taipei tourism promotion. Prominent Filipino influencers, The Poor Traveler and Krisell Lumagui were invited to share their travel experiences in Taipei. Key representatives from the travel industry, including the Philippine Travel Agencies Association (PTAA), attended the event in support. Four interactive “Heartbeat Experience Stations” highlighted Taipei’s distinctive attractions, drawing large crowds and long queues. The vibrant atmosphere energized the venue, marking an exciting and successful start to the two-day tourism promotion.
Visa-free Policy
Following the implementation of the reciprocal visa-free policy between Taiwan and the Philippines in July, the Department of Information and Tourism has actively expanded its presence in the Philippine market and launched an integrated marketing strategy. According to the department, Bonifacio Global City (BGC) is considered one of the most prosperous and upscale districts in Metro Manila. Today (August 9), the “Feel Your Heartbeat in Taipei” event was held at SM Aura Premier in Bonifacio Global City, successfully attracting a large number of expatriate professionals and members of the emerging middle class, precisely targeting high-potential, high-spending tourist groups.
At the opening ceremony, The Poor Traveler enthusiastically recommended Taipei’s night market culture, saying, “Taipei’s night markets are not only full of delicious street food, but also rich in warmth and hospitality – the vendors are incredibly friendly.” Krisell Lumagui shared her perspective as a family traveler: “Taipei is very family-friendly, making it easy and enjoyable for us to travel with kids.”
The two influencers’ engaging stories resonated strongly with the audience, with many attendees expressing their excitement and eagerness to follow in their footsteps and visit Taipei themselves.
Heartbeat Experience Stations
After the opening ceremony, the four interactive “Heartbeat Experience Stations” officially opened to the public. These included “Feel Your Heartbeat in Taipei” (Love Confession Wall Station), “Color Taipei with Love” (Postcard Coloring Station), “Taste of Taipei Lucky Wheel (Spin the Lucky Wheel Station and “Start Your Taipei Adventure” (Travel Info Station & Check-in Wall). The venue packed with a continuous flow of visitors, creating a lively and energetic atmosphere.
Participants who complete all four experience stations will receive a beautifully designed eco-friendly tote bag and have a chance to win exciting prizes, such as a round-trip ticket from Manila to Taipei sponsored by Philippine Airlines or a dinner voucher for two aboard Taipei’s double-decker sightseeing bus. The event will run until 9:00 PM on August 10. Taipei warmly invites more Filipino visitors to come and experience the diverse charm of Taipei.
In addition to physical events, the department has also set up large outdoor billboard advertisements in major commercial districts of Metro Manila together with mobile advertising on local jeepneys, using both fixed and mobile channels to maximize promotional impact.
Recently, the department also invited Filipino influencers to visit for familiarization tours and filming. By integrating on-site activities, outdoor and vehicle advertising, and online social media marketing, they are boosting Taipei’s tourism visibility and appeal in the Philippines through a comprehensive online-offline approach.
Taipei Travel Itineraries
In addition, the Department of Information and Tourism, Taipei City Government will design 12 customized travel itineraries tailored to the preferences of travelers from Southeast Asian markets, including the Philippines, Indonesia, Thailand, and Vietnam. For example, for the Philippine market, planned routes include:
- “Retro-Cultural Route” featuring attractions such as Dadaocheng, Dihua Street, and Songshan Cultural and Creative Park;
- “Family-Friendly Route” connecting attractions such as Beitou Hot Springs and the Taipei Children’s Amusement Park;
- “Urban Trendy Route” covering attractions such as Taipei 101, the Xinyi shopping district, and a riverside cycling experience.
Each itinerary highlights the tourism attractions while aligning with the travel preferences of Filipino tourists, aiming to effectively engage target audiences. The department will continue to enhance Taipei’s appeal to Southeast Asian travelers through localized marketing, positioning the city as a top travel destination.
