Sports Direct Opens Its First Store in the Philippines
MAP Active Philippines proudly announces the opening of the first store of Sports Direct in the Philippines, officially welcoming Filipino consumers to one of the UK’s largest and most iconic sports retailers. The new store opens at Ayala Malls Manila Bay, marking the entry of Sports Direct into the Philippine sports retail market.
UK’s Leading Sports Retailer Launches at Ayala Malls Manila Bay on December 12, 2025
Bringing its signature multi-sport, multi-brand model to the country, Sports Direct Philippines offers an extensive range of apparel, footwear, equipment, and accessories for athletes, fitness enthusiasts, and active families. Its assortment spans key categories including Football, Running, Training, Outdoor, Swimming, and Racket Sports such as Badminton, Pickleball and Tennis.
As a major sports retail destination in the UK, Sports Direct carries leading international brands alongside its exclusive British homegrown labels such as Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro. In the Philippines, the store also features a strong lineup of MAP brand partners including Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, and Ellesse, as well as key sports performance brands like Speedo, Wilson, and Yonex. With its launch in Manila, customers can now enjoy an even broader selection of high-quality sports essentials-all in one convenient location.
A Significant Milestone for MAP Active Philippines
“We are thrilled to bring Sports Direct to the Philippines,” said Mr. Anil Malhotra, MAP Philippines Country Manager. “This opening represents our commitment to expanding access to high-quality sportswear and equipment. Sports Direct has long been a truste destination for athletes and sports fans in the UK, and we are excited to bring that experience to the Philippines.”
Expanding Access to Quality Sports Retail
“This is only the beginning,” added Anil. “With our inaugural store now open at Ayala Malls Manila Bay, we also look forward to opening more locations next year to reach more communities and inspire an active, healthy lifestyle across the country.”
A new Sports Hub at Ayala Malls Manila Bay
As one of Metro Manila’s premier shopping destinations, Ayala Malls Manila Bay serves as the ideal home for Sports Direct’s first Philippine store. Moreover, this new addition strengthens the mall’s sports and lifestyle retail offerings, providing customers with a complete sports shopping experience under one roof.
Grand Opening Highlights
Additionally, the launch event features appearances from local athletes, mall partners, influencers, and brand principals, along with special opening-day offers and guided store tours. Visitors can also enjoy exclusive product showcases and live demonstrations from select global sports brands.
