realme Unveils 14 Pro Series, Ambitious Growth Plans at MWC 2025
realme, recognized as the fastest-growing smartphone brand globally, has introduced its three-year strategic plan at MWC 2025 intending to double its global user base while thriving in the mid-to-high-end market. In addition to this announcement, realme unveiled the global release of the realme 14 Pro Series and showcased the cutting-edge realme Interchangeable-lens Concept at the show.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Ambitious Goal: Expanding the Global User Base Twofold in Three Years
realme plans to accelerate its market growth starting in 2025, building on its success in Q3 and Q4 of 2024, during which it emerged as one of the fastest-growing smartphone brands in regions such as Spain, Italy, and Mexico. The company is set to pioneer growth in over 100 markets worldwide. realme aims to double its global user base in the next three years and strengthen its presence in the mid-to-high-end market.
To bring this vision to life, the company has outlined an in-depth roadmap focusing on product development, brand enhancement, and technological innovation.
At MWC 2025, realme presented the global positioning of its three signature product lineups, each designed to create exceptional tech experiences that surpass the expectations of young users worldwide. The GT Series, branded as the “Next-Level Performance Flagship with AI,” delivers top-tier performance, superior gaming, advanced AI technology, and ultra-clear imaging, taking user experiences to new heights. The Number Series, featuring “Next-gen Performance & Camera,” integrates powerful performance, outstanding imaging, and sleek design, empowering young users to thrive in everyday tasks and gaming. The C Series, positioned as “Better Tech for Youth,” offers ultra-smooth and durable performance, unmatched in its price segment.
Reaffirming its dedication to making AI more accessible to young people, realme will continue to lead the way in AI integration for smartphones, enhancing mobile AI capabilities and encouraging the next generation to explore the endless possibilities of AI. Through its NEXT AI initiative, the brand is committed to delivering advanced, accessible, and user-friendly technologies in AI imaging, efficiency, and gaming. Over the next three years, realme plans to ship 100 million AI-powered smartphones globally. Furthermore, the company aims to provide a premium chipset experience and large battery capacity across all product lines, including the GT Series, Number Series, and C Series.
Better Understanding of Young Users: Thrilling Gaming Partnerships and IP Collaborations
Beginning in 2025, realme is committed to becoming a leading tech brand that excels in performance, stands out in design, and deeply understands the needs of young people. Over the next three years, the brand will implement a series of impactful initiatives.
realme is eager to shape the future of gaming in 2025 by partnering with top gaming companies to empower young people to become authentic and fearless warriors. By teaming up with legendary titles such as Mobile Legends: Bang Bang (MLBB), Free Fire, Honor of Kings (HOK), and Battlegrounds Mobile India (BGMI), these powerful collaborations will introduce will bring exciting event activations, bold co-branding opportunities, innovative technology integrations, and much more.
realme will drive innovation in three key gaming areas: delivering breathtaking visuals with high frame rates, ensuring smooth connectivity with ultra-low latency, and crafting immersive, user-focused experiences. The brand aims to provide an unparalleled gaming journey, giving players the freedom and ease they deserve. Gamers can expect exciting esports events, cutting-edge technologies, and exclusive product customizations that will fuel their passion.
Moreover, realme will kick off highly anticipated collaborations with prominent IPs across various industries. Every year, the brand will team up with at least one influential IP that resonates with the culture and values of global youth, fostering genuine connections that inspire and captivate them.
In 2025, realme, poised to announce two groundbreaking collaborations with leading entertainment and luxury IPs, culminating in the release of exclusive limited-edition products that embody the creativity and essence of these partnerships, pushing the boundaries within the industry.
realme 14 Pro Series: Born to Break Flagship Exclusivity
At MWC 2025, realme also unveiled the global launch of realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. In collaboration with Valeur Designers, realme proudly presents the “Unique Pearl Design” in its new 14 Pro Series.
This cutting-edge design features advanced thermochromic pigments, enabling the 14 Pro+ and 14 Pro to transition from pearl white to vibrant blue in cooler temperatures, evoking the mesmerizing hues of deep-sea creatures. Meanwhile, the Suede Grey variant of the series highlights the elegance of luxurious vegan suede leather.
Additionally, the new 14 Pro Series debuts the world’s first MagicGlow Triple Flash for pro-level nighttime portraits and holds the TÜV Rheinland Rugged Smartphone Certification with IP69, IP68, and IP66 ratings, allowing underwater use for up to an hour.
realme Interchangeable-lens Concept: A Glimpse Into the Future of Imaging
At MWC 2025, realme introduces its groundbreaking Interchangeable-lens Concept, a prototype that revolutionizes mobile photography. This state-of-the-art device has a 1-inch custom Sony sensor and a unique lens mount system, enabling users to attach DSLR lenses directly to the smartphone. With two professional-grade lenses—a 73mm portrait lens and a 234mm telephoto lens—it delivers optical clarity previously thought unattainable on mobile devices, offering everything from stunning bokeh to lossless 10x zoom.
While still in the prototype stage and not yet ready for mass production, this concept showcases realme’s commitment to pushing the boundaries of mobile technology. realme aims to tackle industry challenges such as sensor size limitations and the issues associated with digital zoom by melding modular optics with mobile capabilities.
In addition to the innovative Interchangeable-Lens Concept, realme introduces two remarkable AI imaging technologies designed to make photo and video editing easier. The AI Voice-based Retoucher lets users edit their photos simply using voice commands. Just say, “Remove the background,” “Change the sky to sunset,” or “Add fireworks in the background,” and watch the magic happen instantly. Another exciting feature, the AI Video Eraser, allows users to effortlessly eliminate unwanted objects or people from their videos with a single tap.
Local Availability
Set for its local debut on March 20, 2025, the realme 14 Pro Series has yet to receive an official price announcement. Meanwhile, those looking to purchase ahead of the launch can place a pre-order at any realme physical store nationwide until March 19, 2025.
As a bonus, those who pre-order will receive a FREE TechLife Bluetooth Speaker 2 worth P1,799, along with a P 1,000 discount upon claiming their reserved unit.
To hear the latest news and announcements from realme, visit the brand’s official website and follow its Facebook page.
