Mission: TAPOSible Unites Filipinos in the Fight Against Dengue
Baygon® and OFF!®, trusted pest-control brands under SC Johnson, have officially launched Mission: TAPOSible, a nationwide movement encouraging Filipino families to make dengue prevention part of their everyday routine.
The campaign kicked off at Market! Market! in Taguig City with a star-studded lineup of brand ambassadors Solenn Heussaff, Nico Bolzico, Melai Cantiveros, and Judy Ann Santos-Agoncillo, all united in their call for proactive dengue protection.
Prevention should be a year-round habit
With the Department of Health reporting over 123,000 dengue cases from January to early June this year, the numbers are alarming. Many of these cases affect children aged 5 to 9 and residents in urban communities. Mission: TAPOSible emphasizes that prevention should be a year-round habit. As the rainy season fuels mosquito breeding, the need for consistent protection becomes even more urgent.
Beyond raising awareness, this campaign aims to educate and empower communities through interactive and engaging experiences. Additionally, this advocacy anchored on a community pledge, inviting families to commit to simple, daily prevention habits that can help protect their loved ones.
At the launch event, visitors further experienced a variety of activities designed to inform and inspire:
- Dengue Documentary Premiere – A compelling feature showcasing real-life stories from survivors, expert insights from entomologists, and grassroots prevention efforts.
- OFF!® Jingle Dance – A fun and lively activity where participants learned and performed the brand’s signature dance steps, with prizes for those who joined in.
- Games, Booths, and Celebrity Meet-and-Greet – Guests interacted with activities inspired by the Department of Health’s 5S strategy, covering key dengue prevention measures while exploring educational panels and displays.
How to Take the Pledge
Filipinos can also join Mission: TAPOSible by pledging at missiontaposible.com. Simply enter your name, email, and province, and click the pledge button to show your commitment. Furthermore, participants will see their names on a virtual pledge wall alongside others nationwide and receive a special discount code for Baygon® and OFF!® products.
Moreover, by uniting in this movement, Filipinos can help protect themselves, their families, and their communities from dengue, one daily habit at a time. With Mission: TAPOSible, a dengue-free future is not just possible — it’s within reach.
