llaollao Celebrates 100 Stores; Launches the New Brioche
Frozen yogurt favorite llaollao Philippines, the No. 1 frozen yogurt brand in the country, is heating things up, quite literally. The brand has officially launched its newest innovation, the llaollao Brioche: a warm, soft, handheld twist on the classic swirl, combining frozen yogurt with a buttery brioche bun. This exciting new product marks the beginning of a more elevated, lifestyle-forward phase for the brand, which also celebrates a major milestone: reaching 100 stores nationwide.
A New Format, A New Ritual: The llaollao Brioche
The llaollao Brioche is not just a new product, it’s an entirely new way to experience frozen yogurt. Pairing creamy, cold yogurt with a soft, warm brioche bun, the Brioche delivers a contrast that is both indulgent and satisfying.
“With the Brioche, we’re introducing something that’s familiar, but completely unexpected,” said Erika Dee-Gonzales, Chief Operating Officer of llaollao Philippines. “It’s warm and cozy, but still light and feel-good. It reflects our desire to create not just new products, but new moments of joy. This is llaollao’s first step into a more lifestyle-led space—where wellness, indulgence, and design meet.”
Made with premium-quality yogurt and topped with llaollao’s signature sauces, crunches, and fruits, the Brioche offers a satisfying contrast of textures and temperatures. The cool, creamy yogurt perfectly balanced by the warmth of the soft brioche bun.
The llaollao Brioche will officially be available starting August 20, 2025 in select Mega Manila stores. To mark the launch, it will retail for Php 179, but fans can enjoy it at a special Php 99 price on the second day of the Wellness Lounge event on August 14, 2025. This special offer invites both loyal customers and curious first-timers to discover the Brioche and make it part of their own special moments of wellness and delight.
100 Stores and a Nation of Loyal llaollao lovers
The launch of the Brioche comes at a pivotal point in llaollao’s journey in the Philippines, as it celebrates 100 stores and strengthens its standing as one of the fastest-growing dessert chains in the country.
From its first swirl in 2016 to long lines that consistently wrap around its mall counters today, llaollao has established itself as a well-loved, go-to treat for Filipinos who value both health and indulgence. To date, llaollao has served over 30 million cups nationwide. This number is a testament to its enduring appeal and growing fanbase.
“Reaching 100 stores is more than a business milestone—it’s proof that our customers trust us to be part of their everyday moments,” Dee-Gonzales shared. “Every store, every line, every cup shared between friends—that’s what built this brand. And yes, the lines are still long. But they’re always worth it.”
Adding to the celebration; another sweet surprise during the milestone program: llaollao was formally recognized by Q Asia as the No. 1 Frozen Yogurt Brand in the Philippines. This award underscores the brand’s leadership in quality, innovation, and customer loyalty, cementing its place as the gold standard in the frozen yogurt category.
As it continues to grow, llaollao is embracing a broader lifestyle approach that focuses on experience, wellness, and emotional connection, while still staying true to the core values that made it a household name: quality, customization, and satisfaction.
The Wellness Lounge: A Preview of What’s to Come
To celebrate its 100-store milestone and the launch of the Brioche, llaollao hosted an exclusive multi-sensory experience called the llaollao Wellness Lounge, held at SM Mall of Asia on August 13 and 14, 2025.
The event thoughtfully designed to immerse guests in the brand’s new lifestyle direction. Upon entering, guests were welcomed by calming installations and gentle soundscapes that invited them to pause and breathe. The space featured yoga and breathwork areas, foot massages, and content-friendly corners for reflection, relaxation, and creativity.
A Brioche Bar introduced attendees to the new product, alongside smoothies and frozen yogurt. Additionally, the playful touches like a mini pickleball court and the now-iconic green Spoon Slide also added a sense of lightness and childlike joy, reflecting llaollao’s belief that wellness and indulgence can go hand in hand.
“We created the Wellness Lounge not just to showcase the Brioche, but to reflect who we are becoming as a brand,” said Dee-Gonzales. “llaollao is evolving into something bigger than frozen yogurt. It’s a space, a pause, a lifestyle. And we wanted to bring that to life through this activation.”
From Private Launch to Public Experience: The Dessert Museum
Beginning August 21, the llaollao Wellness Lounge will become a year-long public experience through a dedicated room at The Dessert Museum, where guests can interact with the brand in an immersive and Instagrammable setting.
The llaollao room will feature signature elements from the original lounge, including the popular Spoon Slide, wellness-inspired spaces, and Brioche-themed installations. For a limited time, visitors can also enjoy complimentary llaollao vouchers.
This permanent addition reflects llaollao’s commitment to offering more than just frozen yogurt. It’s about creating experiences that make wellness feel more fun, more flavorful, and more accessible.
A Moment Worth Holding On To
As llaollao continues to grow, the launch of the Brioche marks more than just a product milestone, it signals a renewed commitment to creating moments that feel personal, thoughtful, and full of contrast. This growth is a reflection of the brand’s evolution: from a frozen yogurt counter to a lifestyle built around everyday indulgence, slow joy, and shared moments.
The llaollao Brioche is both warm and cool, soft and indulgent. Made for modern cravings and designed to be held. It’s not just frozen yogurt anymore. It’s a feeling. A little reset. A moment worth holding on to.
