Juice Wisely, Choose Locally
Many Filipinos are now entering their “healthy era” and for most, it’s not just a trend; it’s a lifestyle shift. Environmental changes and fast-paced lifestyles have made Pinoys prioritize their health. They now turn to healthier choices, from practicing a more active and balanced approach to choosing plant-based food and drinks that are packed with nutrients, the goal is clear: stay in shape, feel great, and hydrate!
ICYDK Your Favorite Homegrown Beverage Brand Just Got a Healthier Upgrade
Forget the usual orange when it comes to juices. With Locally serving unique, all-Pinoy flavors, including ones you probably never had in juice before, you get refreshing alternatives now packed with Vitamins A, B, C, D, and E in seven (7) unique flavors and with Punny names too! — Dalandan (You’ve Dalandan It Again), Mango (Wake Me Up Before You Mango Go), Guyabano (Guyabano-body But You), Pink Guava (Betcha By Guava Wow), Pomelo (Pomelong and Lasting Love), and Tamarind (Tamarind My Bell), and Calamansi (Calamansi’z The Day).
“Since its launch, Locally has been championing Filipino flavors with products that are not only good for one’s self but good for the community too. From sourcing fruits from local farmers to creating unique drinks that are both delicious and ingrained with purpose, our mission really is to stand for responsible goodness made fun! Each juice is packed in the unique character and charming wit Filipinos are known for. Now, with its fresh new look and the addition of Vitamins ABCDE, we’re taking another leap forward,” said Gretchen King, Senior Group Consumer Unit Head of Nutriasia.
Senior Brand Manager Pau Baloro added: “This exciting upgrade makes Locally not just a go-to thirst quencher but also a partner in leading a healthier lifestyle. Whether you’re hustling at work, unwinding after a workout, or enjoying downtime with loved ones, Locally now offers even more reasons to drink up with its unbeatable combination of taste and health benefits.”
Press Launch
At the press launch, guests got to sip the fun and experience the flavors as they immersed themselves in the brand’s history and learned about the fruitful story behind each variant. With activities such as TOTE-ally Juiced, in collaboration with local artist Ava Bernabe, guests exercised their creativity in designing their own tote bags inspired by each Locally flavor, while Tropical Trinkets, an activity in collaboration with Tropik Beatnik, allowed them to create accessories they could wear to spruce up their vibrant tropical OOTDs.
Each charm also symbolized the fruits of each Locally drink. These partnerships showcase Locally’s commitment in supporting local entrepreneurs and brands, highlighting the importance of promoting homegrown businesses.
Other activities included Flavor Lab where guests mixed Locally juices with their favorite spirits to create custom cocktails (because hydration meets relaxation); and at the Look Locally photobooth, they posed with their own fruity concoctions, snapping pics to remember the vitamin-packed experience.
Refresh yourself, take your pick today, and experience the fruity, vitamin-packed goodness that only Locally can deliver–as they’ve dalandan it again! Locally juices are available nationwide in leading convenience stores, supermarkets, and online platforms for just ₱32. For more information, you may visit @Locally_PH on Instagram and Facebook.
