G-SHOCK, Will Ashley Introduce the Game-Changing GBM-2100
G-SHOCK Philippines has officially launched the GBM-2100, the newest evolution of its iconic octagonal series, with actor and rising star Will Ashley as its newest brand ambassador. The collaboration marks a new era for G-SHOCK — where metal, technology, and timeless toughness merge into one sleek statement piece.
Held at SM North EDSA, the G-SHOCK Roadshow gave fans their first look at the metal-clad GBM-2100, a bold reinterpretation of G-SHOCK’s signature design. The event also featured a special meet-and-greet with ten lucky fans who purchased the GBM-2100, plus group photo sessions and interactions with Will Ashley, giving attendees a rare chance to connect with the young actor and the brand’s iconic toughness up close.
“G-SHOCK has always represented individuality and strength — traits I try to live by every day,” Will shared. “The GBM-2100 feels powerful but refined. It’s something you can wear every day and still make a statement.”
The GBM-2100: Classic Shape, Modern Edge
The G-SHOCK GBM-2100 builds on the legacy of the beloved 2100 series, elevating it with a metal-clad design that balances refined aesthetics with rugged performance. Its stainless-steel bezel and glass fiber–reinforced resin inner case preserve the watch’s iconic octagonal silhouette while adding a sophisticated gleam that transitions effortlessly from streetwear to smart casual.
Powered by Tough Solar and Bluetooth® Smartphone Link, the GBM-2100 makes daily wear effortless — syncing world time, setting reminders, tracking activity, and even locating your phone with a single press.
Its high-contrast dial features a grid texture and metallic finish for easy readability, while Super Illuminator LED lights ensure clarity in low light. The use of bio-based resin for key components reflects G-SHOCK’s ongoing commitment to sustainability, proving that toughness and environmental consciousness can coexist.
Shock-resistant, 200M water-resistant, and loaded with features like a stopwatch, countdown timer, and world-time functionality across 300 cities, the GBM-2100 is built for those who live boldly and never compromise on style.
Will Ashley: A New Face of G-SHOCK Toughness
As one of the Philippines’ brightest young stars, Will Ashley represents the next generation of G-SHOCK — confident, creative, and unshakably authentic. His energy and resilience mirror the GBM-2100’s philosophy: strong, sleek, and ready for anything.
Through this partnership, G-SHOCK continues to celebrate individuals who embody resilience and authenticity, proving once again that toughness never goes out of style.
Moreover, the G-SHOCK GBM-2100 is now available at G-SHOCK boutiques, authorized distributors, and the official G-SHOCK Philippines online store.
Stay updated on the latest collections, collaborations, and events by following @gshockph on Instagram, Facebook, and TikTok, or visit gshock.casio.com/ph
