Dazzle Me: Beauty meets sustainability this holiday season 

This holiday season, Dazzle Me is blending style, sustainability, and social impact with its latest campaign, Dazzle With Purpose. In collaboration with BNY Jeans, Dazzle Me is turning denim scraps into exclusive upcycled bag charms and totes that champion eco-consciousness and community empowerment.

These unique, eco-friendly bag charms are more than just stylish accessories— they’re a testament to sustainability and giving back, all wrapped up in one cute little mini bag charm.

How It Works

• December 1 onwards: Receive a FREE upcycled bag charm with a minimum ₱499 purchase of Dazzle Me products on Shopee, Lazada, or TikTok Shop.
• For each charm, DAZZLE ME will donate an upcycled tote bag designed as a larger version of the mini bag charm, also made from BNY’s denim scraps, filled with Dazzle Me’s best-selling beauty products to three incredible organizations:
• Kasuso Foundation, dedicated to supporting breast cancer patients and raising awareness about early detection and care
• LoveYourself, an advocacy group focused on mental health and HIV education, especially among the LGBTQIA+ community
• GalingPinas, a youth-driven volunteer group fostering empowerment and making an impact through various community initiatives

Why This Campaign Matters:

1. Sustainability in Style: Upcycling denim scraps into chic charms shows that sustainable fashion can be both stylish and good for the planet.
2. Empowering Communities: Every tote bag you help donate are filled with beauty essentials that bring joy to someone’s day and remind them they’re supported.
3. Championing Local Artisans: All items—handcrafted by local artisans, providing sustainable job opportunities while promoting upcycling and responsible fashion.
4. Supporting Changemakers: This campaign boosts the work of organizations that are making a real impact and inspiring others to join in.

With Dazzle With Purpose, DAZZLE ME is inviting you to celebrate the season with a little more meaning. Whether you’re snagging a charm for yourself or spreading the word, every action counts toward making the world a little more dazzling. Let’s use this holiday season to spread some joy, support sustainability, and create a more compassionate future together . Because this season, we’re all about being Bold, Boundless, Beautiful and Giving.