Coco Martin officially joins the Toyota Family
Mobility company, Toyota Motor Philippines (TMP) is thrilled to announce that the multi-awarded actor, director, and Pinoy Icon Coco Martin has officially joined the family as the Brand Ambassador for the highly anticipated Next Generation Toyota Tamaraw.
The Toyota Tamaraw has long been a symbol of reliability, durability, and adaptability in Filipino households and businesses. With the launch of the Next Generation Toyota Tamaraw, TMP aims to modernize the iconic vehicle to meet the evolving needs of today’s market while staying true to its roots as a goods & people mover. Coco Martin’s partnership marks a union of two icons, both beloved for their versatility and dependability.
Moreover, Coco Martin, renowned for his lead roles in hit TV series and movies and as a director, embodies the same values that define the Toyota Tamaraw. Just like the Tamaraw, Coco has also consistently proven his ability to adapt and excel, earning the admiration of millions of Filipinos across generations.
A Perfect Partnership
Coco Martin’s journey as an actor mirrors the qualities of the Toyota Tamaraw—a reliable, hardworking companion that grows and evolves with the needs of its users. As an actor, director, and pinoy icon, Coco embodies resilience, versatility, and a deep connection to the Filipino spirit, making him an ideal representative for this legendary vehicle.
“Proud na proud po ako na maging bahagi ng Toyota Motor Philippines family. Pinag-aralan po ng Toyota ang pangangailangan ng mga Pilipino. Subok sa tibay, subok sa kagwapuhan, at subok sa performance,” Coco Martin shared as he was introduced as the new Bida Ambassador. “Ngayong araw na ito, magsisimula tayong umahon nang sama-sama,” he added.
“Coco’s journey with the Toyota Tamaraw is a reminder of what’s possible when passion meets purpose. We hope it inspires Filipino entrepreneurs to move forward toward excellence and fuel their dreams with creativity and innovation,” Shared Elvin Luciano, TMP Vice President for Marketing Services.
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