BSCO’s New Look: A Hit Or A Miss?
If you’re someone who shops at tiktok for trendy, affordable fits, you’ve probably come across BSCO. Known for their chic yet affordable “pang-masa” collection, BSCO has attracted a strong following among Filipinas. However, their recent rebranding has sparked quite a debate—why the shift? Was it necessary? A lot of us are left wondering: Is BSCO’s new look a glow-up or a step back?
Here’s a closer look at BSCO’s bold rebrand and what it might mean for their future:
Why BSCO Chose to Rebrand?
BSCO’s everyday pieces became go-to staples for many, but as the fast fashion market became crowded with similar styles, BSCO started to blend in rather than stand out. With more competition in the local fashion scene, staying the same often means falling behind.
So, BSCO made a move to differentiate themselves. Their rebranding focuses on offering more refined designs while keeping prices accessible. But was this shift necessary to stay relevant, or could they have stayed true to their roots?
Balancing Style and Price
BSCO’s new collection showcases their intent to level up their designs without abandoning their affordable pricing. For instance, the Poppy Set, priced at ₱320, features gingham prints and ribbon details for a casual, slightly more refined look. It’s a noticeable change from their usual style. Similarly, the Akari Sweatshirt keeps its oversized, comfy fit but adds a more sophisticated touch. The question is whether these new styles will click with their loyal customers.
The Theo Vest and Pleated Skirt set is another example of BSCO’s shift, offering a more polished, school-girl inspired look with upgraded fabrics. While these pieces still offer comfort, they’re clearly aiming for a more refined aesthetic. This could signal an attempt to appeal to a broader audience that’s more fashion-conscious. However, it’s uncertain whether these changes will resonate with their typical buyers.
Will BSCO’s New Look Attract the Right Audience?
BSCO’s bold shift toward more polished pieces could attract a new segment of style-conscious shoppers. But will their loyal, budget-focused customers embrace this new direction? While the brand has stayed true to affordable pricing, it will take time to see if their target audience warms up to the sleeker aesthetic.
At the same time, this change could potentially help BSCO tap into a different part of the market—those who value a bit more refinement in their wardrobe without overspending. Whether the brand succeeds will depend on how well they manage this balance between affordability and sophistication.
A Strategic Move, or a Gamble?
BSCO’s rebranding isn’t just a visual overhaul—it’s a strategic decision in response to a changing market. Their attempt to elevate their designs while staying affordable could be the push they need to stand out. But the real test will be whether their audience embraces the change, or if it turns out to be a risky gamble.
What do you think of BSCO’s rebrand? Will these new, elevated styles make their way into your closet? Check out their latest collection on and see for yourself—Is BSCO’s new look a hit or a miss?
