Aetrex Champions Women’s Strength with Summer ‘25 Collection and Intimate Brunch Gathering
The #AetrexStrong campaign champions women’s empowerment and celebrates Mother’s Day with the unveiling of the Summer 2025 Collection.
This season, Aetrex steps into summer with a celebration of strength, style, and self-care. Just in time for Mother’s Day, the brand launched its Summer 2025 Collection through an intimate brunch at Secret Recipe. Held at Shangri-La Plaza, the mid-morning gathering brought together empowered women to celebrate strength, style, and shared stories. The #AetrexStrong campaign served as the event’s heartbeat, spotlighting women who walk through life with resilience, authenticity, and grace.
Set against the cozy ambiance of a beloved Mandaluyong dining spot, the brunch thoughtfully celebrated both fashion and function. Aetrex effortlessly blends these values in every pair, marrying style with wellness through comfort-first, support-driven footwear design. Conversations flowed, connections sparked, and guests experienced what it truly means to walk in comfort and confidence with Aetrex.
Aetrex Summer 2025
The new collection was a summer-ready blend of sleek silhouettes and anatomical innovation. From breathable materials to coastal-inspired hues, the collection highlighted Aetrex’s dedication to comfort-first footwear that doesn’t sacrifice style. Introduced by Alyssa Beltran Manibog, Brand Manager of Aetrex Philippines, the Summer 2025 line features sandals, sneakers, and insoles — all engineered with proprietary arch support and pressure relief technology.
In fact, attendees arrived dressed in looks anchored by standout pairs from the collection, such as the Charlotte and Courtney Lace-Up Sneakers, the feminine Vania Arch Sandal, and the minimalist Romy Cork Flat Sandal. Other crowd favorites included the Tatiana Heel Sandals, Kaia Two Band Slides, and the Anna Arch Support Wedge — each one designed for women who live purposefully and walk with confidence.
A Step Toward Personalized Wellness
At the heart of the event was a live demonstration of Aetrex’s Albert Foot Scanner, a foot scanning machine with cutting-edge 3D technology used to recommend footwear and orthotic insoles that fit you best. The demonstration was led by Dr. Chernen Galeng and showcased by Meghann Umali, Regional Brand Manager of Primer International. It is the same technology behind The Albert that Aetrex uses to develop and make available their most comfortable shoe styles in the market. Attendees stepped onto the device and watched as it measured pressure points, arch types, and gait — providing data-driven insights for a customized fit, underscoring the science behind the brand’s comfort promise.
A Conversation Rooted in Strength
Adding depth to the experience was the Empowered Women Conversation. They shared personal stories, challenges, and quiet triumphs that revealed the strength behind everyday moments and individual growth. Rooted in self-love, balance, and authenticity, their stories reflected the heart of the #AetrexStrong campaign. It’s about honoring every woman’s journey and embracing the power of walking tall in your own skin.
The morning at Secret Recipe honored quiet and bold strength, as Aetrex reaffirmed its mission to empower women through comfort. The Aetrex Summer 2025 Collection is now available at Aetrex Kiosks, ResToeRun Stores Nationwide, and online at aetrex.com.ph. Discover your perfect pair in-store or shop online to experience its comfort and strength firsthand.
