Lola Nena’s Secret Ingredient in their Marketing Success
Lola Nena’s, a Filipino-inspired bakery and cafe, has transformed itself into a brand that relates with both older and younger generations alike. Their signature product, the “Old Fashioned Donuts,” has become a crowd favorite, and the business continues to grow in this generation. Their mix of comfort food and savvy marketing strategies offer a great example of how small businesses can thrive today.
A Recipe for Viral Success
Utilizing TikTok, one of today’s most influential social media platforms, is one of the turning points of Lola Nena’s. They were able to capture over a million viewers with their “It’s Real or Fake” marketing video. This engagement on TikTok allowed them to effectively boost their visibility and connect with a new generation of customers.
Lola Nena’s viral success on TikTok wasn’t a lucky break — it was part of a carefully planned strategy. The bakery recognized that Gen Z is drawn to short, visually engaging, relatable, and humorous content that sparks emotion. Moreover, their uniqueness lies in their ability to stay “patok sa masa” (popular with the masses) without sacrificing their identity.
In addition to this, Lola Nena’s also used the influence of Instagram and Facebook to grow their customer base. These platforms allowed them to showcase their delicious products in a visually appealing way by posting mouthwatering photos. They also engage their audience with interactive posts, discounts, and promotions, keeping their followers excited and invested in the brand.
Adapting to Consumer Behavior
In a fast-paced world where brands constantly adapt to trends, Lola Nena’s has thrived by keeping their identity intact. Keeping their mission to make you feel like home, they kept their physical stores growing along with their digital presence.
Furthermore, the bakery recognized the importance of convenience today. That is why they integrated their products with online food delivery services. By offering their products for delivery, they made it accessible to customers from the comfort of their homes.
This adaptability, combined with their strong marketing, has allowed them to continue thriving in an ever-changing market.
Lola Nena’s success in this generation serves as an inspiration for small businesses looking to succeed in today’s digital world. Additionally, their continuous use of digital marketing, engaging content, and promotions ensures that they stay relevant and competitive.
The lesson: stay authentic, adapt to trends, and use digital marketing to effectively engage and connect with your target market.
