TCL Unveils Latest Smart Home Solutions

TCL Electronics, the Philippines’ #1 Panel TV brand and a global leader in both television and air conditioning technology, has officially marked a milestone partnership with Automatic Centre, the nation’s pioneer in appliance and electronics retail. This collaboration was celebrated with a grand in-store event held last March 25, at the Sheridan Mandaluyong branch, bridging TCL’s world-class smart technology with Automatic Centre’s storied 70-year legacy of retail excellence.

As a trusted household name, Automatic Centre continues to be the premier destination for Filipinos seeking the latest in home innovation and consumer electronics.

TCL CEO Mr. Peter Chen says, “Joining forces with Automatic Centre is a milestone moment for TCL Philippines. We have immense respect for their 70-year standing as a pillar of the local appliance industry. Our goal is to infuse our latest technological breakthroughs in their Sheridan branch, and we couldn’t be more excited to embark on this journey of innovation together.”

With this collaboration, Automatic Center, thrills to introduce this transformation at its Sheridan branch, marking just the beginning of even more exciting developments ahead.

“This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation. This debut is merely the first step in a larger vision; it is the beginning of a series of exciting milestones designed to redefine the appliance shopping experience for our loyal customers,” Ms. Pearl Parlada, Automatic Center Marketing Head expressed.

A New Era of Smart Living for Mandaluyong Residents

The atmosphere at Automatic Centre Sheridan was nothing short of electric as TCL Philippines finally made its official debut. What began as a highly anticipated partnership culminated in an all-out celebration, with the launch day drawing a crowd eager to witness the partnership of global tech innovation and a Filipino retail icon.

Guests at the TCL x Automatic Centre debut treated to a high-tech welcome that showcased the future of smart living. The highlight of the day, a partnership ceremony attended by the visionaries behind both brands. Present to witness this new chapter were TCL Sales Director Ms. Cyd Montebo, Display & Trade Promotion Supervisor Mr. Rexel Abeleda, Brand Manager Mr. Joseph Cernitchez, Retail Manager Jay-R Calubaquib and Sales Manager Ms. Jean Ann Barra, together with the executive team from Automatic Center, led by Store Head Ms. Sheena Mangahas, Merchandising Head Ms. Sheena Cheng Del Mundo, Marketing Head Ms. Pearl Parlada and Branch Control Manager Ms. Cha Tayag.

To bring the partnership to life, guests treated to a guided tour that showcased the full spectrum of TCL’s home solutions. Moreover, Automatic Center’s Marketing Head Pearl Parlada led the walkthrough, offering an insider’s look at how the brand’s latest innovations designed to elevate daily living. Every stop along the display highlighted a unique blend of style and efficiency, proving that TCL is truly at the forefront of the modern Filipino home.

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Bigger Celebration

The celebration just got bigger! To mark their official arrival at Automatic Centre, TCL is launching a massive, limited-time sale you won’t want to miss. From March 25 to April 5, head to your nearest Automatic Centre to score huge savings on TCL’s #1 TVs, energy-efficient Air Conditioners, and smart home appliances. It’s the perfect time to upgrade your lifestyle with global tech at a discounted cost.

TCL Electronics is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981,

As Ms. Pearl Parlada noted, this marks the dawn of a transformative era for our partnership,” TCL Retail Manager Mr. Jay R. Calubaquib concluded. “We are committed to introducing even greater technological innovations to the floors of Automatic Centre, ensuring our customers have access to the future of smart living. This launch is only the beginning; we have an exciting roadmap of developments in the coming days, so we invite everyone to stay tuned.

To stay up to date, check out Automatic Centre Facebook, Instagram and Tiktok.

Josh Austria

Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.