PICKUP COFFEE just made your daily coffee run more functional with 20g of Protein
The new year calls for new resolutions– and for PICKUP COFFEE, a whole new protein line to help you lock in those fitness goals!
PICKUP COFFEE innovates its menu with ProteinUP, a new line of beverages made in partnership with Wheyl, made to fit into everyday routines. Founded in 2022, the homegrown brand continues to make premium drinks more accessible to Filipinos, with beverage prices starting at PHP 50 and all drinks at PHP 155 and below (excluding UP sizes and add-ons).
Made for busy days and active routines, the ProteinUP line, in collaboration with Wheyl, turns the daily PICKUP COFFEE run into a smarter fuel choice. From gym-goers and runners to professionals and students, it makes getting stronger simple, accessible, and affordable—one cup at a time.
WHAT’S NEW FOR PICKUP COFFEE
Select PICKUP faves now come with Wheyl, packing at least 20g of protein per cup. Adding a functional boost without compromising the crave-worthy taste you love. Balanced, deliciously satisfying, and helps you power through your day.
Every sip drives your Protein UP— no shakes, no prep, no extra steps.
Iced Protein Latte (Php 145 Regular, Php 165 UPsize)
Bold espresso with creamy milk and a boost of Wheyl protein, over ice.
Iced Protein Dark Chocolate (Php 155 Regular, Php 175 UPsize)
Rich dark chocolate with creamy milk and a boost of Wheyl protein, over ice.
Iced Protein Strawberry (Php 145 Regular, Php 165 UPsize)
Strawberry fruit bits with creamy milk and a boost of Wheyl protein, over ice.
Iced Protein Matcha (Php 155 Regular, Php 175 UPsize)
Earthy matcha with creamy milk and a boost of Wheyl protein, over ice.
Get ready to enjoy the latest protein-packed beverages from PICKUP COFFEE starting February 11th, 2026! Beverages are also available in MEGA cup for an additional ₱100! Available for purchase in select PICKUP COFFEE branches and online via GrabFood, Foodpanda, and the PICKUP App!
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.
