VP/Xclusives | Sugar Abad: Sweet Rising, Strong Setting

Sun, being the celestial body to which everything in our solar system revolves, became a symbol of life and power. It is the source of light and energy that keeps the world moving. Radiant as this heavenly body, Sugar Abad rose oozing in power and set standards that burned down the stereotypical perspectives built on women.

Sugar is the woman behind the rising beauty line in the industry at the moment, Amaterasu Sun Goddess. Although she chose to venture into the world of business dominated by men, she continues to challenge the industry, showing what a woman can do. Blazing as she may be in running her business that empowers beauty in all forms, Sugar allows herself to become the source of warmth inside her home, raising her children who she sees as motivation to keep going and moving forward in life.

Break of Dawn: The Rise of Amaterasu

With its name drawn from the sun goddess of the Japanese mythology, Amaterasu began with the breaking of its own dawn, slowly letting its light shine through the industry and the market. Amaterasu, in Japanese, directly translates to “The Great Divinity Illuminating Heaven”, which the brand embodies through the hope and empowerment of the true beauty from within that it causes. Sugar Abad also sees naming the brand after the sun goddess holds a symbolic significance in introducing Amaterasu as a beauty line that sheds light and positivity among people.

The Sun Goddess holds immense importance across various mythologies and cultures worldwide, representing attributes like warmth, light, energy, and vitality. By aligning our business with such a powerful and universally recognized figure, we aimed to evoke feelings of positivity, strength, and radiance in our brand identity
Sugar Abad on naming her business after the sun goddess

On the other hand, the skies weren’t as clear as everybody wanted it to be during their dawn. Sugar and the rest of her team had to face circumstances that challenged their resilience and dedication in the field. The rapid and consistent changes in the landscape of business and market became a hurdle for them to keep up with the emerging trends and demands.

Sugar also had to deal with the struggles in finding the balance between work and life; she had to navigate herself between being the vibrant sun that set Amaterasu’s name ablaze in excellence and the radiant sun that gently warms her home, especially her children. However, embodying the celestial body, Sugar found her way and mastered the art of time management. In the present, she holds a grateful heart every time she looks back at the breaking of dawn of Amaterasu.

While our journey from humble beginnings to where we are today has been challenging, it has also been incredibly rewarding. It’s a testament to the power of perseverance, innovation, and collaboration, and we are excited to continue pushing the boundaries of what’s possible in the years to come.
Sugar Abad on the experiences she had during the start of Amaterasu

Unstoppable Peak: Sugar’s Taste of Sweet Success

Far from the cloudy dawn she had to face, Sugar, likewise to the sun, reached her peak and continues to exude vibrant excellence and inspiration among many women today. The lessons she gathered from her personal experiences made her the brave, strong, and barrier-breaking Sugar Abad that she is today. Growth and learning are important aspects that she upholds even in the present, believing that such brought her to the unstoppable peak where she stands today.

Reflecting on our humble beginnings, it’s truly remarkable to see how far our business has come. From a small seed of an idea to a thriving enterprise, the journey has been one of immense growth, learning, and evolution.
Sugar Abad on the learnings her experiences brought her

On the other hand, she also recognizes that the Amaterasu in the present wasn’t made by her dedication and efforts alone, but also through the significant contributions of the people she has worked with, the clients that trusted them, and their supporters who are in confidence of the inspiration and empowerment that Sugar and Amaterasu could bring.

Now that she consistently makes her name known in the industry, Sugar does not only seize the opportunity for her business but also transform her platform into an empowering space to break the barriers that the society has set for women like her. Through her success, she challenges the stereotypes on gender when it comes to business and other capacities, proving them wrong and pushing forward the voice and power of women.

I want the public to know me as a woman who is not afraid to challenge the status quo, to take risks, and to embrace failure as an opportunity for growth and learning.
Sugar on daring the current state of perspectives on women like her

True enough, she may be sweet by her name but the blazing heart of a woman who genuinely cares to empower others speaks volumes of who Sugar Abad is. More than the thriving state of Amaterasu in the present, her taste of sweet success is found in the inspiration and empowerment to women that she has brought onto the unstoppable peak.

Power in the Dusk: Setting Bars and Empowering Scars

Although Sugar is undeniably radiant and powerful as the sun, just like what she embodies, she needs a time to set, too. She accepts the existence of darkness, which makes her shine brighter.

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One of the most profound life lessons I’ve learned is the importance of embracing vulnerability and authenticity. Throughout my journey, I’ve discovered that it’s in moments of vulnerability that we find our greatest strength, connection, and growth.
Sugar Abad on transforming darkness into moments to recharge

Sugar embraces her softer side as a human, that she needs a support system to keep her moving, a family to be her rest and genuine home, and a faith to keep the fire burning within.

My main source of strength is God and my family. I wouldn’t have the reason to move forward if not for them. Also, I treated those challenges as obstacles which presented an opportunity for growth, learning, and resilience. By facing adversity head-on, I’ve been able to overcome challenges and continue moving forward on my journey towards success.
Sugar Abad, sharing the inspiration that kept her moving forward

Seeing how Sugar managed to exude power while embracing vulnerability as human. And these principles speak volume of what a woman can do beyond the imaginary limitations that the society has caged them in. After all, it’s the girls who run the world, and thus it’s also them who inspires others to do the same and prove the stereotypes wrong.

I want to remind you that your gender does not define your capabilities or limit your potential for success. While discrimination unfortunately still exists in various forms, the landscape is evolving, and there are countless examples of women who have shattered glass ceilings, overcome barriers, and achieved remarkable success in the world of business.
Sugar Abad, sharing her message to all women

Embodying Amaterasu as the great divinity illuminating the heavens, Sugar Abad casts her radiant light, not only in the beauty industry but even to her family and to many women who aspire to have the same sweet rising and stand with a strong setting.