TECNO Mobile Introduces New Brand Slogan ‘Stop At Nothing’
Through this slogan, TECNO pays tribute to the human pursuit of purpose and potential.
Premium smartphone brand, TECNO Mobile, recently launched its new brand slogan, Stop At Nothing.
It came with a brand video and a brand campaign hashtagged #StopAtNothing.
It pays tribute to all those who continue to push forward, against all odds.
#StopAtNothing represents TECNO’s recognition of human progress and people’s pursuit of purpose, potential, and excellence.
#StopAtNothing is TECNO’s next step in delivering on a promise of unlocking the best of contemporary smartphone technologies.
Also, they make everything accessible for global emerging markets.
For the youth
TECNO’s brand campaign celebrates “progressive mavericks” and those “young at heart.”
This means the youth who admirably stayed resilient in the face of adversity.
Danni Xu, CMO of TECNO, says,
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or which gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey. And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”
The campaign launched in Africa last August.
Values and attitudes
It features several above-the-line elements including a 60-second global brand video that demonstrates the resilience of the human spirit.
A strategic execution of digital, social, and PR tactics emanating from representative markets, including the Philippines, Nigeria, Kenya, India, Turkey, and Russia, supports the launch.
Furthermore, Xu says,
“#StopAtNothing is so much more than another brand campaign. It represents the values and the attitude that we as a brand embrace, and TECNO’s role in providing the technology they need to progress even further.”
Xu concludes,
“#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and elegant technology solutions that act as an enabler of progression.”
A recognized leader in global emerging markets
TECNO Mobile’s goal is to become the most admired tech brand in the world.
On the other hand, they aim to continue making breakthroughs in product and experience innovations.
Earlier this year, TECNO announced its latest “superpower” – securing Chris Evans, an A-list Hollywood celebrity, as its worldwide brand ambassador.
This signing has intensified TECNO’s determination to be recognised as a leader in global emerging markets.
As the brand continues to grow on the world stage, TECNO now finds itself competing with major mainstream brands.
These brands, undoubtedly, will sit up and take note of TECNO’s “super-heroic” manoeuvre.
TECNO’s Filipino consumers can soon look forward to a brand new smartphone with anti-shake function from the brand, CAMON 18 Premier.
With this smartphone, TECNO makes it possible for everyone to experience mobile technological innovations that can help improve the way they work, learn, play, and live, at a fraction of the price offered by other brands.
With this latest offering, TECNO Mobile stays true to its commitment to bring innovation to global emerging markets.
They continue such as the premium smartphone brand for all.
Be sure to stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit their official website to learn more about your favorite TECNO Mobile smartphones and gadgets.
