SM Beauty Launches The Best of K-Beauty To Showcase Skin Care and Makeup Brands from September 19 – 24, 2023
When beauty and artistry converge, magic happens. SM Beauty launched ‘The Best of K-Beauty’ to treat beauty enthusiasts to an enchanting journey that seamlessly blended the world of Korean beauty products.
The event was formally launched on September 20 at the SM Mall of Asia Main Atrium. It was attended by content creators, influencers, and members of the media.
In store for shoppers are games, freebies, and the vibes that give off the KPop craze. It even has a main character in a Korean drama.
Boy Group AJAA performed at the SM Beauty’s The Best of K-Beauty Launch Last Wednesday, September 20
After the formal launch, The Best of K-Beauty was opened to the public. They got to enjoy different activities such as the Grab and Glow. Shoppers can get a chance to win Korean beauty products in a claw machine. They can also have that korean drama character moment as they take photos in a romantic gazebo.
As part of the K-Beauty event, SM Beauty presented an opportunity for their customers to try out the Skin lab. This lets people understand their skin better and discover their personalized K-beauty routine with a single selfie snap.
Shoppers can get a chance to win a trip to Korea when they shop at any SM Beauty store. It will be from September 19 to October 20, 2023.
W. Dressroom
Beauty of Joseon
Round Lab
The participating brands include W.dressroom, Clio, Round Lab, Beauty of Joseon, Barenbliss, Some by Mi, Cosrx, Deoproce, Laneige, Innisfree, Peripera, Banila Co, Kaine, AHC, Hada Labo, QuickFX and more. .
Go to your nearest SM Beauty Store from September 19 to October 30 and enjoy big discounts on a wide variety of K-beauty products. Visit “The Best of K-Beauty” at the SM Mall of Asia Main Atrium until September 24 and create the best beauty you can have.
