Canva Teams Up with SB19 to Turn A’TIN’s Passion Into Creativity
From streaming songs and organizing fan projects to creating digital artwork and concert banners, A’TIN (SB19’s fanbase) has long been an essential part of the iconic P-pop boy band’s story. Now, the group is inviting fans even deeper into its creative world.
Canva Philippines, together with SB19 and Sony Music Entertainment, has launched ‘Kaya sa Canva,’ a first-of-its-kind campaign that transforms fans from supporters into creators by giving them access to official design assets, exclusive templates, and powerful creative tools.
“The Philippines has one of the most passionate and creative fan communities in the world, and SB19 and A’TIN are proof of what that passion can build,” said Laura Kantor, Country Manager of Canva Philippines. “When Filipinos love something, they don’t just watch it, they build a whole creative universe around it. With this campaign, we’re handing fans the tools to turn their love for SB19 into something they’ve made themselves, because every fan has a creator inside them, waiting to be unlocked.”
Bringing A’TIN closer to the creative process
At the center of the campaign is the launch of a Canva-exclusive SB19’s Creative Hub, a dedicated space where fans can access official creative assets, including SB19-inspired sticker packs, custom typography, and editable templates inspired by the group.
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To kick things off, fans all around the world will have access to templates for photo-booth strips, wallpapers, posters, and videos. It’ll then expand with Canva-exclusive assets celebrating the group’s New Era and their latest single, ‘Lawless,’ plus editable merch and social templates made just for A’TIN.
The campaign’s original song, ‘KAYA,’ is accompanied with an upbeat music video that doubles as a love letter to A’TIN and a masterclass in Canva’s tools, from drag-and-drop design to Canva Video. Every visual and animation is fan-inspired, a celebration of the creativity, passion, and dedication that’s defined the A’TIN community from day one.
Celebrating Filipino Passion and Creativity
The campaign celebrates the passion, creativity, and sense of community that have helped make A’TIN one of the country’s most influential fandoms while highlighting the growing role of fan communities in shaping music and popular culture.
Known for their hands-on approach to songwriting, choreography, visual storytelling, and creative direction, SB19 has consistently championed creativity and self-expression throughout their journey. Through ‘Kaya sa Canva,’ the group is extending that spirit to the fans who have supported them every step of the way.
Across the Philippines, online communities are embracing creativity as a powerful form of connection and self-expression. Using global insights provider, GWI, Canva discovered that nearly 45% of Filipino internet users visited Canva in the past month, with Gen Z accounting for more than 61% of monthly users.
This trend is especially evident among communities such as A’TIN, where creativity extends far beyond expressions of support. Tools like Canva have become a way to transform admiration into art, turning shared moments into banners, videos, social media posts, and online campaigns that strengthen the bond between artists and fans.
“From the very beginning, A’TIN has been at the heart of everything we do,” shared Pablo, leader of SB19. “Their creativity, passion, and support continue to inspire us every day. Through this partnership, we’re excited to create something together and celebrate the community that has become part of our story.”
By bringing together music, technology, and one of the country’s most passionate communities, ‘Kaya sa Canva’ marks a new chapter for fan culture in the Philippines. More than a campaign, it is a celebration of the creativity that emerges when artists and fans build something together.
The official SB19 Creative Hub and template collection are now live globally on Canva. Fans can start creating, editing, and sharing their designs today.
