TikTok, the leading destination for short-form mobile video, collaborated with the Department of Tourism (DOT).
The collaboration is an effort to elevate local live stream content through the #GandaMoPinas campaign.
The campaign spotlights creators from around the country who will promote their region through TikTok Live.
Also, they should explain how each place showcases the beauty of the Philippines.
During their live sessions, each creator will share more about their province.
They will highlight its natural landscape, top tourist spots, and activities, best cuisine, as well as local products.
These creators will encourage their viewers to help share more of the Philippines’ beauty.
They will share it to travelers missing the islands, for them to visit when it’s safe to do so.
The lucky nine
All they needed is to tag the DOT in their own entertaining and engaging content featuring their provinces, and following the official TikTok account of the DOT to discover more local destinations to fall in love with.
DOT and TikTok shortlisted nine creators from Luzon, Visayas, and Mindanao as local representatives to participate in the campaign.
These creators shared a short video inviting their followers to watch their #GandaMoPinas live sessions on TikTok.
They will then go live for one hour each, between September 22 and 30, 2021.
Once all nine creators complete their live streams, a winner from each area bags the title of ‘TikTok Funfluencers,’ based on their number of viewers.
Winners also will receive selected merchandise and support from TikTok and the DOT.
One of many partnerships
The #GandaMoPinas campaign is only the first of many planned partnerships between TikTok and various local departments in the Philippines.
Through these initiatives, TikTok hopes to produce more high-quality, relevant livestream content among local creators on the platform.
Catch the #GandaMoPinas live sessions on TikTok from September 22 to 30, 2021!
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.