The Man Behind ‘Pinoy Waffle’
In Pasig City “Suarez” belongs to well-to-do families since his ancestors were owners of huge Farm Lands and had grown “palay” during their time. Same reason for their family’s engagement in real estate industry one of their projects is “Suarez Ville”. It is a subdivision located in the heart of C. Raymundo Pasig City. When going around Pasig City you could even see streets named after their family. This is a real evidence of their contribution to the society in a very good way.
Fabris Philip Suarez had been an entrepreneur since 2000. He has studied in De La Salle University located in Greenhills San Juan in Grade School. For College, he studied in the same university located in Taft Avenue Manila.
He took up his Master’s Degree in Entrepreneurship in De La Salle University so he could hone his original plan. A plan of building different corporations which could contribute to better his and other people’s future.
After Graduation, Fabris Philip Suarez began doing busines. He also promoted his own line of Swarovski jewelries and had several clients in Pasig City. Fabris Philip Suarez and his family are also engaged in a lending business. They are known to financially assist people within their barangay.
Pinoy Waffle started its humble beginnings from one (1) food cart located in Robinsons Place Novaliches previously situated on the 4th floor near the Cinema and had transferred in front of the Supermarket.
However, Mr. Fabris Philip Suarez wanted to build his own Company at the age of 21. Moreover, he eagerly wanted to create an excellent brand that offers affordable and delicious Filipino products. Fabris Philip Suarez’s love for waffles and desserts are the main reason why he created a Filipino Waffle version.
Pinoy Waffle Corner has been established in 2003, together with an aspiring entrepreneur Ms. Angelica Castillo aged 23. She was also previously employed in a franchising company where her craft in sales and marketing made her way to operate one store to 60 stores in barely six (6) months of its operations.
The Company started its humble beginnings with a mission to offer homegrown Filipino waffle with fillings incorporated that are loved by Filipinos such as Tocino, Longganisa, hotdogs or Luncheon Meat.
Both Fabris Philip Suarez and Angelica Castillo re-invented a recipe that matches the Filipino taste. They made it their own brand of Waffle. Its vision is to create 100 stores in different parts of the country which evidently transpired.
Its stores grew from 1 to 200 stores in different Malls and side streets in Luzon,Visayas and Mindanao.
Pinoy Waffle had also been awarded consistently by National Shopper’s Choice Awards, Consumer’s Choice Awards, and National Product Quality Excellence Awards from 2004 -2008
Pinoy Waffle was seen on different TV platforms and was eagerly invited to be featured in different TV programs such as ABS-CBN’s Kumikitang Kabuhayan, Umagang Kay Ganda, News and Public Affair’s Mornings @ ANC, TV Patrol, and World Tonight. They even sponsored different programs such as Pinoy Big Brother, almost all Telenovela programs, News and Public Affairs, and even GMA-7’s Unang Hirit. They also feature write-ups that created a buzz in Philippine local newspapers.
Fabris Philip Suarez and Angelica Castillo’s previous office is located in Tektite West Tower in Ortigas Center. They eventually transferred to Topy’s Place Building in the heart of Bagumbayan, Quezon City. This is where their business operation bloomed from 2004 to 2008.
Fabris Philip Suarez and Angelica Castillo honed their skills and abilities from these experiences and learned to expand more concepts and develop other brands that had created enticing business opportunities for people across the country.
