Teddy Santis releases first seasonal collection as Creative Director for New Balance
Filipino sneakerheads always look for style and quality. With more New Balance collections to be released this year, sneakerheads can surely look forward to exciting times ahead. Teddy Santis is the Founder and Creative Director of the NYC apparel and lifestyle brand Aimé Leon Dore (ALD). Santis released his first seasonal collection as Creative Director for New Balance entitled, MADE in USA.
MADE in USA marks the 40th anniversary of the iconic 990 silhouettes. Santis designed seasonal, limited-edition models of the 990v1, 990v2, and 990v3. With a keen eye for craftsmanship, the collection also includes classic American sportswear apparel. This includes a variety of sweatshirts, sweatpants, shorts, long sleeve t-shirts, and short sleeve t-shirts.
Teddy Santis releases first seasonal collection as Creative Director for New Balance
Santis made a name for himself as he created products with a New York sensibility. He also has high regard for his deep commitment to authentic storytelling. It, of course, is a thread that he will sew throughout his work with New Balance. Santis’ vision for MADE focuses on designs that highlight New Balance and its history, heritage, and craftsmanship. This, of course, comes through products, materials, and uses of color.
Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories:
- Elevated legacy – Celebrating the foundational classic colors of the brand in premium executions
- Uniform staple – Easy to wear colors that become everyday wardrobe mainstays
- Quickstrike – Pushing innovative colors and materials that provide a unique take on key models
Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance said:
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA.”
“Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
This is just the beginning for Santis as the next drop will come out in July 2022 in select New Balance stores and in Commonwealth. Sneakerheads can expect more unique designs along with New Balance’s signature quality. To learn more about the collection, follow New Balance Philippines on its official Facebook page.
