Blind box: An exciting way to collect toys
Blind box are a series of toys that are purposely hidden. It is packaged in a way that a customer cannot see before buying them, giving a thrilling experience!
If you are feeling a little adventurous, then blind box toys are perfect for you!
Origin of blind box toys
The concept of blind box originated in Japan in the 1980s. It was called “Fukubukuro” which translates to “Lucky bag”. Each bag costs 10,000 yen and they can win several gifts like jewelry, cameras, or even car vouchers. Selling these bags or boxes is also considered as one of the popular marketing strategies, because sellers can manage to sell their old inventories when mixed with the new introductory items.
Blind Box in current generation
As these toys continue to evolve all throughout the years, they now offer different items but produce mainly toys. Pop Mart, is one of the biggest companies who creates and offers a huge variety of blind boxes all over the globe. They have blind boxes for famous characters like Friends, Harry Potter, The Monsters, Sanrio, and more!
Hidden Gems
A whole box of blind box often comes in 6 or 12. If you buy a whole box, you will get all characters included in the collection. Usually, the characters or catalog of the toys selection’s preview is also in the outer box. Out of the displayed figures, sometimes there are also characters that are rarer to get. They are called “secret” or “hidden”.
Where can I get them in the Philippines?
Fortunately, blind boxes are also available here in the Philippines. You can buy them from online stores like Lazada or Shopee, or you can go to the nearest mall to look for them. They are usually available at any toy collectible and book stores like Filbars, Fully Booked, Miniso, and more!
