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OXGN Welcomes ALAMAT, XONARA as New Brand Ambassadors

OXGN Welcomes ALAMAT, XONARA as New Brand Ambassadors

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Filipino music acts ALAMAT and XONARA are taking on a new role as the newest brand ambassadors of OXGN, joining forces with the fashion brand in a partnership that celebrates individuality, confidence, and self-expression.

Bringing together two rising forces in the Philippine music scene, the collaboration highlights the growing connection between fashion and music in shaping the identity of today’s Filipino youth. Through their distinct styles, personalities, and creative expressions, ALAMAT and XONARA embody OXGN’s vision of empowering the next generation to embrace what makes them unique.

The partnership also comes alongside the launch of OXGN’s Holiday Collection, which offers a fresh take on festive dressing. Featuring standout details, rich textures, leather accents, and snakeskin elements, the collection brings a bolder edge to holiday looks, perfect for parties, gatherings, and nights out.

As ambassadors, ALAMAT and XONARA will take part in OXGN’s upcoming campaigns and brand initiatives, helping the brand connect with young consumers through fashion, music, and experiences.

With this collaboration, OXGN continues to champion Filipino youth culture while encouraging a generation to express themselves with confidence and authenticity.

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For more updates, follow @OXGNFashion on social media or visit www.oxgnfashion.com.

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