VP/Beauty | Trending Makeup Looks for Men in 2025

The beauty industry is rapidly evolving, and men’s grooming is no exception. In 2025, we’re seeing a surge of new beauty trends specifically tailored for men who want to express themselves through makeup, highlighting their features. One such expert seeing this trend is Myckee Arcano, a renowned celebrity grooming artist based in Manila, Philippines. With 5 years of experience in the field, Myckee is paving the way for a new generation of men’s makeup.

The biggest trend in 2025 is all about that natural, glowing skin—something that feels effortless and second nature. “I want makeup to look like a second skin for men. An effortless glow but still very masculine.” says Myckee, and he’s sharing his insights on the top beauty trends to watch for in 2025:

SCULPTED

Brontour (Bronzer/Contour Trend)

The key to this trend is achieving an effortlessly healthy, natural radiance that looks as if you’ve just stepped out of bed—never overdone. Myckee highlights that products like the STROKES Cosmetics Sculpting Stick are ideal for creating subtle definition and adding that perfect sun-kissed glow.

With the bronzer-contour hybrid, men can sculpt their faces for a refined yet natural look, enhancing their features without feeling heavy. Moreover, this trend embraces a more laid-back approach to grooming, making it easy for men to achieve a fresh, sunlit glow.

BROW CODE

Effortless Brow Trend

Brows are a key part of the look for men. The “just defined” brow is another 2025 trend. The goal here is not a bold, Instagram-perfect brow but a more natural, groomed look that still stands out. It’s about defining them in a way that enhances the face but still looks masculine.

BROWIT Phils Brow Pen is his top recommendation for achieving well-groomed, natural brows. It’s his go-to brow pen, which he usually gets from Thailand, and it’s finally available here in the Philippines. Additionally, this brow pen frames the face beautifully without looking too polished.

JUST SUNSCREEN

Skin Care Trend using Sunscreen Stick

One of the hottest beauty trends for men is the rise of sunscreen sticks, with products like the CAMOU Mattifying Sun Stick taking center stage. Additionally, the trend speaks to the growing awareness among men about the importance of skincare, offering a convenient and efficient way to incorporate sun protection into their daily routine.

Furthermore, with its mattifying formula, it helps keep the skin looking fresh and shine-free while providing broad-spectrum SPF protection. Simple, practical, and essential,this trend is here to stay!

KISSED BY A BOY

Tainted-Juicy Lip Trend

While bold lips have been a staple for women’s beauty, 2025 is bringing the trend to the forefront for men as well. Think of a soft, juicy tint that adds color without being too intense.

Men can wear lip tints to add a little pop of color while still looking very natural. He highly recommends ROMAND.Ph Lip Tints, which are perfect for a flush of color that’s not too overwhelming. Pair it with a light gloss for a plump, clean finish.

SLEEK FINISH

On-The-Go Hair Preps and Glossy Hair

In 2025, achieving that polished yet effortlessly undone look is all about the right tools and products. HAIR WORKS Water-Based Pomade offers the perfect balance, providing sleek, glossy hairstyles with a lightweight, non-greasy finish.

For those short on time, a powerful hair dryer, like the PINGO Hair Dryer, can make all the difference. It works seamlessly with the pomade, reducing frizz and enhancing shine, so your hair looks sleek and styled with minimal effort. Moreover, these products together help you achieve that flawless, polished look no matter the time crunch.

ALL NATURAL MANE

On-The-Go / Off-Duty Hair Trend

For added lift and shine, Myckee recommends using TRESEMME Texture Spray. This spray provides that glossy finish without weighing your hair down, making it perfect for a relaxed, yet refined look.

Whether you’re going for a slicked-back style or something a bit more laid-back, texture sprays help you achieve that on-the-go, off-duty vibe with minimal effort. It’s all about a natural, lived-in look with a touch of shine.

Must-Have Products for Men Starting Out in Makeup

Having half a decade experience in the beauty industry, Myckee suggests a simple, easy-to-use grooming kit for those just beginning to experiment with makeup.

“A good sunscreen, lip tint, concealer, and brow pen can save the day for men. These are the essentials that can enhance a man’s natural features without feeling too overwhelming.”

So for those looking to start their makeup journey, Myckee recommends the products mentioned in this article as a great start to help any guy look and feel his best.

Embrace the Experimentation

For men who are unsure about jumping into the world of makeup, Myckee has simple advice: “Know what you want to conceal or flaunt, and go from there. It’s all about experimentation and discovering what works for you.” Moreover, he explains that men are becoming more open to trying new looks and are increasingly using grooming products to refine how they present themselves.

Myckee continues to break boundaries in the male grooming space. It’s clear that makeup for men is not only here to stay, but it’s also becoming a staple for the modern man. Whether it’s the subtle glow of a tinted lip or the perfectly defined brows, these 2025 trends are all about enhancing a man’s natural beauty in a way that feels effortless and masculine.

So, if you’re looking to upgrade your grooming routine this year, remember: the right products and a little creativity can go a long way in making you look and feel your best.

Photographer | Raymund Cauilan
Mens Beauty by | Myckee Arcano
Assisted by | Jam Jacobe, Arn Esguerra, and Patch Datay

Shot in Sudio LAJ
Models | Dennis, Ben Lee, Elio Kenneth, Nelo of MUSE Models PH