Rockport launches Mall of Asia branch
Rockport has always been a constant companion through the years of upstanding individuals who are always on the go and getting things done. On their 52nd year, Rockport opens their Mall of Asia branch for all of us!
Among the attendees were Brand Executive Ms. Yza Yuloque, AVP of Primer International Management Ltd. Ms. Melody Tanjimenez, key influencers and special guests Mr. Jazper Tiongson who is a fitness enthusiast, storyteller, songwriter and professional host, and radio DJ / professional host Ms. Alex Sy, with the President of Rockport himself Mr. Steve Holt, and Host Mike Acuña hosting the launch.
Mr. Holt delivered a charismatic, charming, and gracious message in welcoming everybody to the store. And, he fills everyone in on what to expect once they enter. Ms. Yuloque set us up very nicely on what to expect from our current and future offerings. She also welcomed attendees to look around and check out the store.
Interview with Mr. Tiongzon and Ms. Sy
Mr. Tiongzon and Ms. Sy shared their thoughts and insights during the interview segment with Mr. Acuña as to how they got started in their careers. They also shared what keeps them going, and what goals they are fixating on. Moreover, they shared what powers them to keep moving forward. Towards the end of the launch, Polaroid cameras were provided to take our guests’ OOTDs. They were also asked to write their answers at the back of the film to the question: “What powers you?”
The whole store’s expression speaks of quiet elegance, sophistication and class, with lifestyle products neatly displayed on the walls. The walls show a variety of pairs to choose from. Also, the store personnel are ready and are able to help you pick among the pairs you fancy.
The Rockport story is one built on invention and innovation. It is also a story of combining casual shoe designs with innovative performance technologies. Rockport shoes have won the New York City Marathon, climbed Mount Kilimanjaro, and sailed around the world. Furthermore, Rockport’s reputation has been built on footwear. These footwears deliver on making style comfortable for the metropolitan professional. And, that’s a promise our consumers have come to rely upon. For over 50 years, we’ve relentlessly pursued the promise of making peoples lives better. It’s realized through our commitment to style made comfortable for the Metropolitan professional. Simply put, Rockport’s design, innovations, also allows our consumers to do more, be more, and live more.
“Powering Motion”
On Rockport’s 52nd year, our campaign is “powering motion”. We are ready and excited to reintroduce Rockport to the Philippine market, and we are just getting started! This year we also aim to expand to more channels to offer a wider range of styles and designs that cater to both men and women. They will help them get through their work days, vacations, and even daily errands in style. These are casual sandals for men like the Darron Slide with a contoured footbed. They also come in a variant that has a buckle for a more refined yet casual look, or the reliable Classic Loafer Penny which always keeps your feet dry. And lastly for men, the Garett Wingtip dress shoes gives you a little more style and bounce to your step. It has TRUTech and EVA outsole for durability.
There’s also a wide array of new collections for ladies’ casuals. These are the Aubriella Three Piece with soft linings and cool color choices, the Yara Buckle Slides which has a gold buckle (designed in-house by one of Rockport’s designers), and the Briah II Slide (which is a wedge that provides a “slipper-like” feel) comes in sleek and classy black. For a more classy and formal look, the polished TM Gracie Sling is a nude number from the work-ready collection. It contains TRUTech Lightweight Shock Absorption. It lets the sophisticated yet practical everyday dress pair TM 75 take you from work to a night out all the while giving you stability and a glove-like fit.
SS23 Collection
The “powering motion” campaign also introduces their comfort technologies, keeping design, comfort and quality at the forefront – something Rockport has always been known for. Moreover, the brand will also be expanding their “casuals” line, with new arrivals apart from the dress shoes (the SS23 line is definitely something to check out!). Along with the SS23 collection, Rockport is also offering more wedges and sandals with the same superior comfort you would expect from any Rockport pair you get.
Also, visit our brand new store at Level 2 of the main mall of the SM Mall of Asia now, try on a pair and let us know your thoughts!
