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GCash CEO highlights e-wallet’s financial inclusion story at the Mobile World Congress in Barcelona

GCash CEO highlights e-wallet’s financial inclusion story at the Mobile World Congress in Barcelona

At the Mobile World Congress (MWC) in Barcelona, Martha Sazon, president and CEO of GCash, the leading e-wallet and financial services app in the Philippines, bannered the top Philippine e-wallet’s financial inclusion story at a keynote speech.

GSM Association presents as a global organization unifying the mobile ecosystem. They hosted the MWC which is known as the world’s largest and most influential exhibition for the connectivity industry. 

Here, before a global audience of industry leaders, Martha highlighted many things. These include how GCash is “now a National Champion that helps transform a nation”. It gives hope to many Filipinos. In addition, she discussed how “game-changing innovation” and “a burning platform” powers it.

GCash has been aggressively launching innovations aimed at making its vision of Finance for All a reality. Martha said,

“GCash is an everyday super app: for payments and transfers; fair lending for all; affordable investments; accessible insurance; empowering a green and digital lifestyle– all of these are anchored on customer’s needs, with them as our north star for all our innovations.”

Meanwhile, she also shared how the e-wallet has become ubiquitous in the Philippines. It has over 76 million registered users, evolving into a verb for many, saying “I-GCash mo na yan!”

GCash Mobile World Congress
Photo from Inquirer

GCash impresses as the first and only duacorn in the Philippines. Also, it reigns as “one of the very few financially sustainable fintechs in the world.” The platform’s net promoter score (NPS), a gauge measuring customer experience and predicting business growth, has been best in class at 83.9%, surpassing globally loved brands.

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Martha culminated the session following separate presentations from Tjodolf Sommestad, president of Candy Crush mobile game developer King and Lauren Kunze, CEO of conversational AI developer Iconiq.

GCash, along with its parent the Globe Group, represented the Philippines at the MWC in Barcelona. They illustrated how the tech conglomerate has been leading progress and innovation in the Southeast Asian nation.

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