Fresh Formula Relaunch
The wait is finally over because Fresh Formula is back and here to stay! Nina Ellaine Dizon-Cabrera, founder and CEO of Colourette Cosmetics, welcomes 2023 with a major relaunch of their skincare brand, Fresh Formula last January 30! The brand’s best-selling products, Sergeant at Arms Deo Spray and Overnight Cream are available online on Shopee, Lazada, and TikTok Shop.
“In our absence, we took our time to get to know you better,” Nina announced at the brand relaunch event. “We reflected on our brand purpose and values. We have put the work in developing various product lines. So, this is just the first of many to come.” Fans have been clamoring for a comeback ever since the brand went on hiatus in December 2021. They jokingly spared their last few bottles in the hopes of the return of their beloved underarm products. Fresh Formula took a step back to recharge, recenter, and reinvent itself as a skincare brand made by Filipinos for Filipinos. Its direction forward is to cultivate a safe space for all who embark on the journey of self-love and acceptance. It promises to enhance and improve your skin while still embracing you!
The new Sgt. at Arms Deo Spray and Overnight cream now come in an improved formula. They address the old products’ areas for improvement like stickiness, texture, and drying time. Both are fragrance-free, paraben-free, and cruelty-free. The deodorant spray helps eliminate odor-causing bacteria and provides protection from underarm perspiration. Moreover, it effectively smoothens and moisturizes your underarm skin while evening out discoloration.
The Sgt. at Arms Deo Spray retails for P349 (100mL).
Your underarm routine isn’t complete without the Sgt. at Arms Overnight Cream—packed with Vitamins B3, C, and E to smoothen, moisturize, and nourish your skin at night. The best part is that you can also use this for your legs, elbows, neck, butt, and bikini area!
The Sgt. at Arms Overnight Cream retails for P299 (30g).
The Fresh Formula campaign relaunches with a #FreshStart as a reminder to everyone that growth is never linear and starting over isn’t as dreadful as it seems. Starting fresh means taking the chance to begin again, carrying all life’s lessons with you, and looking forward to what’s in store. Here’s to progress over perfection!
For more information, please visit our Instagram page at @fresh.formula.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.