Dennis Rostata, the Godfather of an Emerging Industry

Behind the smoke-thick success and progress of vape is a champion of a healthier choice. He pursued a step for a Filipino lifestyle change and became the godfather who gifted Philippines the vaping industry, Dennis Rostata.

He is the man behind Denkat Philippines, one of the leading and the biggest vape brand-distributors in the country. The industry celebrated and recognized his contributions as the company embarked on its 15th year in the business with a strong position. His presence does not just set power but brings motivation to people who eyes to follow the footprints Dennis has set for them.

His journey tells us a story of a man who upholds an advocacy for change, a mind for innovation, and a heart to share guidance and inspiration. This godfather surely leads us closer to our aimed destinations.

Dennis and Katherine: The Beginning of Denkat

Being an advocate of change, Dennis Rostata turned a simple business exhibit into a groundbreaking chase for a healthier choice for all. There, he first encountered vape, then-known electronic cigarette. It reminded him of his father who was a smoker at that time. Dennis wanted to convince him to shift to the new cigarette technology. And so, he ventured more into this innovation.

In 2008, Dennis took the risk and entered the vape business. From there, began Denkat, which was derived from his and his wife’s name Katherine. But even to a brave heart and tactical mind like his, dipping toe into the water became a challenge. Although his attitude towards life made his stance firmer to stay in the industry until today.

At first, nag-trial tayo; testing. Sobrang palpak! Sobrang hirap ng vape pero hindi tayo huminto; hindi tayo sumuko, kahit na sablay ‘yan hanggang sa kung anong nangyari sa atin ngayon: sobrang improved na at saka marami na ang pumasok dito sa industry.
Dennis Rostata on the humble beginnings of Denkat Philippines

So, as in lost talaga, total lost talaga. Pero sa gusto nating [marating] what we are now, hindi tayo sumuko. Kahit talo, tuloy pa rin tayo.
Dennis added

Denkat Philippines Today

Marking its 15-year milestone last August, Denkat Philippines continues to prove that its blood-sweat-and-tear-smithed foundation gave birth to the current success it enjoys. On the other hand, Dennis keeps his feet on the ground. His eyes for Denkat Philippines do not perceive dominating the industry, but allowing more people to be part of the growing community.

Hindi natin hinahangad na maging number one brand tayo sa Pilipinas. More on, gusto nating makatulong sa mga tao. ‘Yon ang Denkat, e. Kung gustong magnegosyo, ng kabuhayan, I will teach you.
Dennis Rostata on where he is driving the company

For him, the success of Denkat Philippines is not to be celebrated alone but to be shared with others. And this, he thinks is what makes the company stronger in the present. Going back to the beginnings of Dennis’ journey, being an advocate of people is his nature that shows authentically with his vision for others.

So, [kapag] nakita ko ang someone na [nag-succeed], trophy ko na ‘yon. Wala naman kasi tayong luho. SImple lifestyle lang naman. Masaya akong nakikita kayong masaya at matagumpay. In a way, kasama rin naman ako, e.
Dennis expressed on seeing his “godchildren” strive in business

Godfather’s Gift

In many occasions, we received tons of gifts from our godfathers in birth. And so do we from Dennis Rostata who continues to shape the image of vape in the country. With certainty, he assures that the gift he would give the people are things indestructible but could remain constant. He would like to share learnings and inspiration to lead people towards the success they also aim.

‘Yong mga tinuturo ko. ‘Yong iba, hinihingian tayo ng payo sa kung anong dapat gawin, tapos ‘yong proper way to do business ang mga mabibigay kong gift. ‘Yong wisdom at saka kung ano ako, kung ano ‘yong ginagawa ko na pwedeng maging good example sa kanila, na ginaya nila at nagtagumpay naman sila.
Dennis on what he could share to his “godchildren”

Aside from the people he wants to inspire and lead, Dennis would also like to give the clients and consumers an assurance. He remained firm on emphasizing the company’s quality, accountability, and presence in every product they put out in the market. With these, he wants to continue exhibiting the signature of Denkat Philippines.