Creativity Program of TikTok requires users to have 10,000 followers
Starting today, TikTok‘s second creator fund will be open to more users. Since February, the program has been invite-only till now. Called the Creativity Program, it is meant to reward popular users for their content, but only if certain requirements are met.
Availability now aligns with the original TikTok creator fund, which promised to pay out $1 billion over three years.
It seems that TikTok’s priorities have shifted a little with the launch of the Creativity Fund, which requires creators to make videos longer than a minute to earn money. To be eligible, users must also have at least 10,000 followers and 100,000 views on their videos within the last 30 days.
While the original creator fund still exists, it is unclear what will happen now that the three years are almost over and the new program is growing. TikTok has said that original fund participants will be able to switch over to the Creativity Program, but will not be able to revert back.
Despite the large fund set aside, TikTokers often complained that they didn’t make much money through the program and that even viral videos only brought them a few dollars. A TikTok official said at the time of the new fund’s launch in February that the fund would “generate higher revenue potential” for participants, but did not provide any specific figures.
Platform payouts have long been a perennial complaint among creators, and TikTok has addressed the issue with a number of features that monetize popular creators.
The platform announced in March that creators could now paywall some of their content, including 20-minute-long videos. Livestreaming has also become increasingly common: creators can earn tips during live videos and choose to target older viewers.