GUESS?, Inc. is excited to introduce the GUESS Originals x NIKI ‘Moonchild’ capsule, a 9-piece collection that will launch online in Indonesia at guess.com on December 10th as well as in-stores for Singapore and Malaysia. The Philippines will have a separate online launch at www.guess.com.ph on December 15th with in-store availability on the 19th. Australia, Canada, and the U.S. will be launching its e-commerce efforts on January 7th, 2021.
GUESS and 88rising have a 3-year joint history of supporting artists while creating merchandise and collections around cultural moments. To celebrate NIKI’s debut album, Moonchild, GUESS Originals in collaboration with NIKI, created a limited capsule that brings the artist’s vision of a fictional realm and character to life. It’s essential to give NIKI’s new album, Moonchild, a listen from start to finish as intended. Every song is its own chapter and the collection leans into the same concept as her body of work.
“To have my own GUESS Originals x NIKI ‘Moonchild’ collection is like a fever dream!” says NIKI. “I used to play dress-up in my mom’s GUESS shoes and handbags as a little girl. I remember regularly perusing the stores with her as a teenager! To see an album that I worked on for two years take on a new life in fashion is a dream come true!”
The GUESS Originals x NIKI ‘Moonchild’ capsule ranges in price from 1,898 php to 5,498 PHP. It ncludes a women’s tank top that pairs with a matching biker short in a constellation print. The rest of the collection suits both men and women. This includes a selection of short sleeve t-shirts, hoodies, jogger pants and baseball hats in both black and purple hues that mimic the lunar-themed album creative. The garments feature NIKI’s signature Moonchild logo across the back.
“Niki is a young and energetic artist from the 88rising team that we have been excited to work with over the past three years,” says Director of Brand Partnerships, Nicolai Marciano. “Even before the album was complete, Sean of 88rising and everyone else was very confident in Niki as an artist. The first time Niki had an in-store appearance for us, her presence created pandemonium with fans. Once there was more music, I was able to check it out at the studio and she immediately impressed me with her sound and vision to market the album. To see it come full circle through our partnership is really meaningful for both brands.”
NIKI’s latest album, Moonlight, is a testament to 88rising’s impact on culture. This partnership is important for GUESS and 88rising to reach a new generation of youth fans through this capsule, globally. GUESS strove to highlight NIKI’s aesthetics around the album and allow her fans a tangible fashion moment. This capsule is an integration of GUESS and 88rising’s strong mutual ties in music, art and culture and commemorates NIKI’s incredible body of work.