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U Elements lands in perfect style with its Elite Collection

The iconic backpack and trolley luggage line introduces celebrity lawyer Atty. Oliver Moeller as its newest brand ambassador

U Elements, a premium travel and lifestyle powerhouse in the Philippines, debuts its newest bag line for travelers and professionals seeking functionality without compromising elegance and timeless appeal.

Meticulously crafted and elevated with top-notch features, the U Elements Elite Collection sets a new standard in premium backpack design. It offers a seamless fusion of sophistication and practicality, two qualities that define modern urban living with a sense of excitement.

“From its sleek exterior to its thoughtfully organized interior, every detail has been carefully considered to meet the needs of the modern professional,” shares Naldy Paguibitan, Vice President for Merchandising, Urbanize. “With features like a dedicated laptop compartment, padded tablet sleeve, and an array of organizational pockets, staying organized and on the go has never been easier.”

U Elements recently launched its latest backpack line at the UGF Uptown Mall, BGC, Taguig City on Tuesday, May 14, 2024. Press colleagues, content creators, and special guests attended the intimate gathering. They presented the U Elements Elite Collection as an everyday companion that equips every consumer to face the day with confidence and flair.

Backpacks built for travel and work

The esteemed line of backpacks introduced six practical pieces built to stand the test of travel and work. These unique bags revealed as ANSEL, BRICE, BROOK, GRANT, HUGH, and RHETT. They are all beaming with unwavering commitment to traveling in style and comfort, while also capable of getting positive compliments at the office or meetings. 

U Elements Elite Collection also includes a top-of-the-line trolley luggage that comes with three variants. Dubbed ELITE FORD BUSINESS TROLLEY LUGGAGE, the product is also designed to carry work and travel essentials with expandable features and sleek style, reflecting one’s flair for adventure. 

Naldy elaborates, “the Elite Collection is built to withstand the rigors of daily use while remaining water-repellent to keep your belongings safe and dry. Whether you’re commuting to work or traveling the world, this backpack has you covered with its spacious main compartment, quick-release key ring, luggage strap, and USB port for on-the-go charging. The Elite Collection strikes the perfect balance between spaciousness and portability.”

U Elements brand ambassador Atty. Oliver Moeller

Aside from introducing the U Elements Elite Collection, the exclusive event welcomed Atty. Oliver Moeller as its brand ambassador. As a promising newcomer in the local entertainment scene and a competent working professional with an impressive academic background, Moeller first made waves as a guest on the top-rated TV program It’s Showtime and was later on signed as one of the talents of Cornerstone Entertainment, a premier Filipino multimedia entertainment agency.

“Atty. Oliver embodies the essence of our brand’s values and resonates with our target audience on multiple levels,” reveals Ronie Ilisan, Vice President for Marketing, Urbanize. “His background as a respected lawyer with a focus on corporate and labor law speaks to the professionalism and integrity we uphold at The U Elements. Additionally, his commitment to excellence is evident through his academic achievements, including a Master’s degree in Public International Law from the University of Queensland.”

Furthermore, Atty. Oliver’s diverse interests and active presence on social media also made him an ideal representative for U Elements Elite Collection. Ronie also pointed out that Oliver’s passion for sports, fitness, and lifestyle perfectly aligns with the functionality and comfort aspects of the bag collection, designed to meet the needs of the working class. 

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“Despite his television debut and media recognition as a ‘heartthrob lawyer,’ he remains grounded and dedicated to his legal practice, showcasing humility and authenticity—qualities that mirror the values of U Elements. Furthermore, we are confident that Oliver Moeller will effectively engage and inspire our target audience, driving brand awareness and loyalty among the working-class community.”

The U Elements Elite Collection is available at all Urbanize stores and SM Department Stores nationwide. You may also purchase them online via www.urbanize.com.ph, Lazada, Shopee, and Zalora. 

For more information, make sure to follow and like Urbanize’s social media pages:

FB: https://www.facebook.com/urbanizeph/

IG: https://www.instagram.com/urbanizeph/

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