People around the world come to TikTok to feel entertained and to express themselves creatively. The immense diversity of people and content on our platform is what makes Tiktok such a special place. From people outlining the sources of their unique qualities through the mosaic trend to sharing their customs and traditional food with #CultureChallenge. Last year, TikTok celebrated the creators, diversity, community, and culture on the platform. Then, this brought positivity and joy to life through the #ItStartsOnTikTok campaign. We are driven by our passion to maintain a welcoming environment for our global community. And, over the last year, we’ve introduced a range of features aimed at fostering kindness and preventing bullying. Today, we’re taking another step with the launch of #CreateKindness.
TikTok raises awareness around online bullying with #CreateKindness
#CreateKindness is a global campaign and a creative video series. This aims to raise awareness around online bullying and how we can all choose kindness.
Promoting awareness around bullying with #CreateKindness
At TikTok, we value the trust of our community and work hard to maintain it by cultivating an inclusive atmosphere. Bullying behavior damages the trust-based nature of the app by harming people’s confidence in themselves. We remain mindful that although in-app interactions may seem harmless to some. The impact of people’s online experiences doesn’t always disappear when they close the app. This becomes the reason why we greatly value the stories from our community about their experiences. And, why we invest in measures to help TikTok remain a place where kindness and compassion thrive.
As part of our ongoing commitment to promote online kindness, we’re launching on our @TikTokTips account an animated video series. This, then, tells the real and personal stories of six creator-animators whose distinct animation styles complement their diverse experiences. Through their videos, these talented creators offer perspectives on how to counter bullying. It shows the unintended impact this harmful behavior can have. And, remind us why it’s important that we work together to prevent it.
“Block the Bullies” @milkymichii shows how to deal with unkind Duets.
@tiktoktipsWhen it comes to having a great online experience, you’re in control 🙌 ##CreateKindness♬ original sound – TikTok Tips
Through the introspective “Why Would You…” @recokh illuminates how his insecurities are behind the desire to be unkind to others and how to navigate these feelings.
@tiktoktipsOne of the best ways to ##CreateKindness ? Take a moment to “consider” before you comment 💛♬ original sound – TikTok Tips
With “I Want to Hold On To” @kellyemmrich shares how to overcome negative comments by focusing on the communities that celebrate her.
@tiktoktipsFriendly reminder that one positive comment can make someone’s day ##CreateKindness♬ original sound – TikTok Tips
In “Walk Away” @amyrightmeow gives advice on how they deal with people intentionally misrepresenting their thoughts.
@tiktoktipsBlocking and ignoring negative comments leaves more room for you to ##CreateKindness♬ original sound – TikTok Tips
In “Power of Words” @rosie.gif explores the impact that micro-aggressions can have and implores people to think before they post.
@tiktoktipsAlways remember that words have power. Next time you comment, choose words that empower 👏 ##CreateKindness♬ original sound – TikTok Tips
Through “What We Don’t See” @king.science encourages people to treat one another with care and compassion.
@tiktoktipsBefore you comment, Stitch or Duet, remember that you never know what someone is going through 👊 ##CreateKindness♬ original sound – TikTok Tips
By using their distinctive animation styles and voices, and revealing themselves at the end of the videos, these creators drive home an important message: behind every account is a real human being who deserves to be treated with kindness and respect.
Spreading kindness on TikTok
TikTok communities thrive when kindness and care are at the forefront. Videos using hashtags related to kindness, including #love, #kindness has garnered over 400 billion views and generated almost 50 billion video creations around the world.
Heart stickers and creative effects are also among the most popular product features used on TikTok to celebrate kindness. These have been added to over 2 billion videos globally in the past year, with our communities in the US, Philippines, Indonesia, Brazil, and Mexico using them the most.
Fostering kindness on TikTok
We’re committed to promoting well-being and positive online behavior as we strive to make meaningful and enjoyable experiences possible for everyone. This includes working to remove content and accounts associated with harassment and bullying. Bullying is not tolerated on TikTok, and we work to combat it through our policies, features, and partners as we continue to champion comprehensive approaches to online safety.
In addition to these videos, we invite our community to participate in the #CreateKindness hashtag challenge by creating TikTok videos that share the heart-warming moments and comments that inspire you to spread kindness. Through the #CreateKindness campaign, we invite our community to choose, celebrate, and create kindness with one another, every day.
New to TikTok? Find out more and simply download the app for free via the Apple App Store, Google Play, or Amazon.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.