SHARP launches AQUOS THE SCENES 8K series to enrich family quality time
AQUOS celebrates its 20th anniversary and will continue to be there as your loyal companion for life.
SHARP today announced the Philippine launch of its new flagship Audio Visual products, AQUOS THE SCENES 8K, providing new dimensions of immersive experience in living room. SHARP’s Audio-Visual brand AQUOS marks its 20 years with a celebration this year. AQUOS THE SCENES 8K series debuts as its anniversary models, over two product categories: TV and Sound bar.
AQUOS is the original coined word, combined with AQUA + QUALITY, has been used since 2001 as the symbol of ‘New standard home used TV for 21st century’. In 2000, SHARP declared grand resolution to change all CRT TVs in Japan to LCD TVS in 5years, when only 4% TVs were LCD*2. After 20years, TVs in all around the world now are replaced to LCD TV. During this time, Sharp launch many World’s largest / World’s first TVs, and achieved 50million units accumulated sales in 2020.
Sharp sets its business vision as ‘Changing the World with 8K+5G’, and our aim is to continue to introduce new products and services that meet the expectations of our valued customers. The challenge this time is to set the pricing of this 8K TV more affordable and benchmark to 4K premium TV zone. This is all for diffusing the highest resolution 8K and leading the change of home entertainment in customers house. ‘This is another milestone that Sharp sets new standard home used TV for after COVID-19 century’ said Mr. Kazuo Kito, Sharp Philippines President and General Manager.
When SHARP first introduced our AQUOS brand LCD TV in 2001, SHARP wished and realized its thinner and sophisticated design that brought new lifestyle in customers’ living room. SHARP promises this year AQUOS THE SCENES 8K brings the next level of immersive experience to customers’ living room from its overwhelming images and sound. Social distancing measures have required people to go out less, stroking their desire to enjoy more quality time at home with their family. AQUOS THE SCENES 8K enriches various life-scenes with your family at home, such as Home-cinema scene, Music-live scene, and Latergram scene to share the family memories. “And Android TVTM gives you a smarter, easier way to get more from your TV.”
‘We are able to celebrate the 20th anniversary of our AQUOS brand we developed together.’ said Yoshihiro Hashimoto, Senior Executive Managing Officer, Head of Asian, Oceanian, and European Business. ‘AQUOS THE SCENES 8K creates an exciting experience of overwhelming images and sound effects that changes our customers’ houses into a theatre. Just like the first year we launched our AQUOS brand 20 years ago, we offer new value to the market together with our partners’.
AQUOS THE SCENES 8K expands its lineup to TV (DW1X series, 60-/70-inch) and Sound bar (C22CX1 series). Both are designed under the same design concept: Neo-Minimalism. Our designers think minimalism feels ‘something is missing from your decor’ and add ‘Thoughtful design for everyone’ on top of Minimalist beauty. ‘Not only simple, but sleek with thoughtful design.’
Find out more about Neo Minimalist Design
AQUOS THE SCENES 8K TV: DW1X series features first made-in Japan, Deep Chroma Display Pro 8K. Customers can feel the experience of traveling around the world from home with increasing 8K videos provided on YouTube. Moreover, your movie experience will be further elevated to the next level with the new HDR Enhanced+ (patent pending). DW1X series gives you the feeling of being there. Needless to say, DW1X series will feature variety of smart functions which enriches customers’ life to be more fun and convenient.
AQUOS THE SCENES Sound bar: C22CX1 series features OPSODIS technology, which creates 360-degree immersive sound from sources such as cinema, TV and video games. With the simple set-up of a sound bar and sub-woofer, it provides realistic reproduction of any soundscape. Without the need for rear speakers, you will experience scenes such as a helicopter in battle hovering around you, with the surrounding sound coming not only from above, below, left and right, but also from behind you. This uniqueness won the ‘Innovation Award’ from VGP 2021 in Japan. The sophisticated design also won Germany’s 2021 Red dot Award and the 2021 IF Design Award.
AQUOS THE SCENES 8K TV: DW1X series
Picture quality that gives you the feeling of being there
As the flagship model in AQUOS lineup, the DW1 is packed with key features for family seeking premium visual experiences at homes. This model provides 8K Ultra-High Definition (8K UHD) resolution and is available in 60- and 70-inch options. Combined with newly developed Deep Chroma Display Pro and Z2 Revelation Processor, DW1 will turn your living room into a theater room. ‘My team in Japan collaborates with Japan R&D Malaysia R&D team. By matching Japans best technology over local needs’ said Shigeru Kojima, Head of ASEAN, Taiwan, MEA & Oceania TV R&D.
Deep Chroma Display Pro
Achieves a color gamut that exceeds 100%* of the digital cinema color gamut standard, and 167% of the screen brightness compared to the conventional model. Colour area is widen by two elements.
Sharp’s unique high quality 8K UV2A panel made in Japan with low reflection structure, and newly developed backlight. *DCI(1976) area ratio
HDR Enhanced+ powered by Z2 Revelation Processor
Sharp’s proprietary processing (patent pending) allows you to experience realistic and deep images.
Nowadays contents brightness is diversified, but it does not always display the contrast comfortably to the viewers. HDR Enhanced+ optimizes middle tones, where people can easily perceive contrast, by optimizing the amount of light by detecting darker and brighter areas, and driving its backlight by areas.
*Effective not only for HDR but also for SDR (non-HDR).
8K contents on YouTube
You can enjoy the beautiful journey around the world through 8K large screen. YouTube is one of the streaming video platforms which provides 8K contents. DW1X series adopts the latest AV1 format adopted for their 8K streaming.
AQUOS 8K Contents Downloader
The app allows customers to enhance the entertainment of 8K, only for AQUOS THE SCENES 8K. With this app, 8K videos*3 shot by smartphone is wirelessly shared and displayed to DW1X via Google Drive*4 with ease. Also you can share 8K photos/videos from outside of your home.
By shooting and uploading data to Google Drive from smartphone, 8K photos and videos are downloaded*4 to inserted USB pen drive of the TV*5, without losing resolution. After downloading, TV presents your family photo album as all the data are kept in the USB.
SHARP COCORO ALBUM
After the scheduled running change, more fun feature to enjoy your 8K photos are coming to AQUOS THE SCENES 8K TV. SHARP COCORO ALBUM performs AI recognition and automatic classification of the family members, places, and time to create memory folders. You can share the fun memories with your family in the living room with the large screen.
Android TV makes it easier to get more from your TV. Choose from 400,000+ movies and shows from across streaming services. Ask Google to control your TV, get recommendations of what to watch, dim the lights, and more with your voice. Cast photos, videos, and music from smart devices to your TV with Chromecast built-in™. Also it helps to get your job done by mirroring work PC to your living room TV. Google Duo supports remote meeting with friends. Needless to say, all kinds of VOD services are on your hands, YouTube, Netflix, Amazon Prime, Disney+ and more VODs are available.
AQUOS THE SCENES SOUND BAR: C22CX1series
Sound quality that gives you the feeling of being there
The C22CX1 series sound bar home theatre system uses OPSODIS technology which accurately simulates many three-dimensional audio formats commonly used in TV, cinema and gaming. OPSODIS simulates how humans perceive sound in a real environment. The unique stereophonic reproduction technology controls the time difference of the sound, allowing the listener to experience a natural stereophonic sound that reaches the left and right ears directly. Customers can further enhance the immersive experience by connecting this soundbar to AQUOS THE SCENES 8K TV.
‘OPSODIS can reproduce 360-degree immersive sound even without special sources nor rear speakers’ said Shigeru Okubo, Head of Audio R&D. ‘By simulating how humans perceive sound and applying original speaker layout theory, the audience will not sense the existence of speakers. Instead, the feeling of being on the scene is achieved.
OPSODIS is a three-dimensional audio technology jointly developed by Kajima Corporation and the University of Southampton. Kajima Technical Research Institute has a wealth of experience in architectural acoustics, such as the design of concert halls and music studios. The Institute of Sound and Vibration Research at the University of Southampton is a world leader in acoustics and conducts cutting edge research in many areas of the field.
For more information
Check out the SHARP AQUOS TV line-up, including the new AQUOS THE SCENES 8K series online at www.ph.sharp
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.