Good news to all K-drama fans out there who are swooning over Lee Min Ho! You’ll be seeing the handsome face of this Korean superstar as he is the latest endorser of Lazada. He’s quite excited about it that he personally shared the big news on his official Instagram account.
Lee Min Ho’s stardom as one of the prominent leading man
If you’re into Korean dramas, it’s impossible to miss the shows of Lee Min Ho. As a versatile actor, he is the leading man in some of the most famous shows. He starred in Boys Over Flowers (2009), Personal Taste (2010), City Hunter (2011), The Heirs (2013), and The Legend of the Blue Sea (2016).
After enlisting for the mandatory military service two years ago, he successfully made a comeback last year as the lead on Netflix’s The King: Eternal Monarch. Currently, he has the most followers on social media as a Korean actor. He has more than 20 million Instagram followers while around 21 million on Facebook alone.
Why did Lazada chose Lee Min Ho?
And now, Lazada is making Lee Min Ho as its first regional brand ambassador. He will headline its campaign for its Shopping Festival this coming 11:11. Lazada’s Group Chief Marketing Officer Mary Zhou said that the Hallyu star is exuberant, optimistic, and encouraging.
Because 2020 is full of uncertainty, Lazada wants to capture the imaginations of their shoppers. They believe that Lee Min Ho can inspire happiness and put a smile on the faces of consumers. As part of Lazada’s 11.11 event’s campaign. The actor will also star in a commercial that mirrors his online shopping routine.
Moreover, she added, “We are thrilled that Lee is Lazada’s Heartthrob and [has] strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community.”
Likewise, Lee Min Ho said, “It is wonderful to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat through Lazada. I’m pleased to be part of this story and play a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia.”
Also, the actor already did a virtual collaboration with Lazada’s local brand ambassadors across Southeast Asia. This includes Kathryn Bernardo in the Philippines, Agnez Monika and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Bella Ranee Campen in Thailand, and Chi Pu in Vietnam.
Are you guys excited?
Queenie Lasta got her bachelor's degree in Communications Research from UP Diliman. In her free time, she likes to read thriller novels, psychology books, and mangas. She believes in the importance of grit, hard work, and passion to become a great writer in the future.