Capture, Create, and Share! This is what Filipino fashion designer Ira Baylon opted for his audience to do as they squeeze their creative juices in his The Mask Revolution Photo Contest.
He’s the man behind the IRAbel masks, which started when a friend’s creation sparked something in him in social media and gave him inspiration.
“My mother, who is also inclined towards arts and fashion, was astounded with my friend’s work, which led her to asking for the mask’s pattern. From there on, my mother and I spend out time together in creating our own inabel face masks out from cutouts and excess fabrics which was used during a fashion show in Manila last year.”
Masks from Ilocos
Initially, these masks made from simple fabric from Ilocos were made to be distributed among frontliners in their barangay as well as their relatives and friends. He didn’t expect it will gain clout and recognition when he shared about it online.
“From my post, I unexpectedly received positive feedback from friends and other people, commenting and inquiring for the price of masks. What’s even surprising was the time when a reporter from ABS-CBN asked me to feature my story and creation, by posting an article for it. For a moment, it circulated online and it reached more people. That was the start of the expansion of IRAbel masks.”The COVID-19 pandemic has paved the way for a new era around the world. Wearing of mask has become mandatory. Whether we like it or not, our actions are now limited and bounded by guidelines in the new normal.
New face of fashion and protection
As for Ira, while we can’t do anything about it, we can choose to live with this new normal, traditionally and elegantly. This is the start of his mask revolution, which he describes as the new face of fashion and protection.
He recently launched a photo contest showcasing face masks worn in different forms.
Ira said that this will benefit his friends in the industry who are struggling for income in this trying situation, “Ang purpose po nito ay para mabigyan din ng tulong ang mga photographer friends namin sa event industry na affected ng pandemic. Half of the participants ay nakasama ko na sa mga weddings, tapos yung mga iba ay nag comply sa advertisment.”
As of now, 36 contestants all the way from Metro Manila
Ilocos Norte, Ilocos Sur, Camarines Sur, Pangasinan, Abra, Cavite have joined and sent their entries.
Of course, awesome cash prizes ranging from PHP2,000 to PHP10,000 await the winners!
Their works will be analyzed by a set of talented judges including Ronald Macatulad, Ernie Mangoba, and our very own Josh Austria, PR and Advertising Manager of Village Pipol Magazine.
Best of luck to the finalists!