Jolly Heart Mate Canola Oil’s “Share-the-Love with Heart Mate” Returns
Jolly Heart Mate Canola Oil’s “Share-the-Love” campaign returns for its second year, continuing its partnership with Robinsons Supermarket, Robinsons Easymart, Shopwise and The Marketplace to support the Philippine General Hospital Medical Foundation, Inc.
Love does not stop at the family table. It can travel from one household to another, from one grocery aisle to a wider community, when people come together around a shared purpose.
With the Christmas holidays coming up, the spirit of giving takes on even greater meaning. This October, Jolly Heart Mate Canola Oil brings back its “Share-the-Love with Heart Mate” campaign, giving consumers another simple way to extend that spirit of love and care to a wider community. From October 1 to December 31, 2026, ₱5 from every participating Jolly Heart Mate Canola Oil product purchased at Robinsons Supermarket, Robinsons Easymart, Shopwise and The Marketplace nationwide will be donated to Philippine General Hospital Medical Foundation, Inc.
Following the success of last year’s campaign, “Share-the-Love with Heart Mate” returns for its second year, continuing a shared commitment with its retail partners to turn everyday grocery purchases into meaningful support for the Philippine General Hospital Medical Foundation, Inc.
A COMMUNITY EFFORT BUILT FROM EVERYDAY CHOICES
“Share-the-Love with Heart Mate” is rooted in a simple idea: meaningful community support does not always have to begin with a grand gesture. Sometimes, it starts with something families are already doing — buying groceries for the people they love.
The first “Share-the-Love with Heart Mate” campaign ran from July 15 to October 15, 2025, and raised ₱1,227,450 for PGH Medical Foundation, Inc., surpassing its initial ₱1-million pledge. The donation helped support the hospital’s medical needs, including the purchase of an ultrasound system for the Newborn Medicine Department, helping provide essential care for newborn patients.
FROM ONE FAMILY TO ANOTHER
For Fly Ace Corporation VP for Marketing Abigail Ng-Reyes, the campaign is about extending the same love Filipinos already practice at home to people and families beyond their own.
“Love often begins with the people closest to us — our families, our homes, our everyday routines. With “Share-the-Love with Heart Mate,” we want to show that this same spirit of care can reach further. When shoppers choose Heart Mate as part of their regular grocery trip, they become part of something bigger: a community coming together to support fellow Filipinos who need help,” said Ng-Reyes.
“The response to last year’s initiative showed us what can happen when many people make one simple choice together. For this year, we’re grateful to have more retail partners helping us bring that opportunity to more communities.”
GIVING BACK, TOGETHER
Everyday grocery shopping can be more than simply picking up what families need. Through “Share-the-Love with Heart Mate,” an everyday purchase can become an opportunity to give back and extend support to those who need it most.
With Robinsons Supermarket, Robinsons Easymart, Shopwise and The Marketplace supporting the campaign, more families can turn their Jolly Heart Mate Canola Oil purchases into meaningful contributions to the wider community.
The campaign is a reminder that community care can be built one choice at a time. One grocery trip. One purchase. One contribution. And collectively, countless small acts can help extend support to families and patients in need.
“We are proud that through Robinsons Supermarket, Robinsons Easymart, Shopwise and The Marketplace, we can be part of a meaningful initiative that brings together health, wellness and community care. As retailers, we are part of the everyday lives of Filipino families, and “Share-the-Love with Heart Mate” gives us an opportunity to make those everyday grocery choices mean even more. It is our privilege to help make giving back more accessible to the communities we serve,” said Kerwin Legarde, Group General Manager of Robinsons Supermarket.
“We are deeply grateful for the support extended through “Share-the-Love with Heart Mate.” The donation helped provide an ultrasound system for our Newborn Medicine Department, an important piece of equipment in caring for our youngest patients. We are grateful to Fly Ace Corporation and Robinsons Retail Holdings, Inc., for their generosity, and especially thankful to see the campaign return for a second year, giving us another opportunity to bring meaningful support to the patients and families we serve,” said Dr. Telesforo E. Gana Jr., Chairman and President of the PGH Medical Foundation, Inc.
SHARE-THE-LOVE BEYOND THE TABLE
Jolly Heart Mate Canola Oil believes that loving and caring for families can extend beyond what happens in our own kitchens. With zero cholesterol, the lowest saturated fat content among vegetable oils, and Omega-3 and 6, Heart Mate supports heart-healthy everyday cooking while helping families care for the people they love.
Through “Share-the-Love with Heart Mate,” that care can reach beyond the home. From October 1 to December 31, 2026, ₱5 from every participating Jolly Heart Mate Canola Oil product purchased at Robinsons Supermarket, Robinsons Easymart, Shopwise and The Marketplace to go to PGH Medical Foundation, Inc.
Because sometimes, a simple grocery purchase can do more than bring something to the table. It can also be a way to give back, extend care, and make a meaningful difference to others.
Lutong Heart Mate. Lutong Pagmamahal.
For more information, follow @jollyheartmatecanolaoil on Facebook, Instagram, and TikTok. Jolly Heart Mate Canola Oil is available in leading groceries and supermarkets nationwide, and online via Shopee, Lazada, TikTok Shop, and www.AceMarket.ph. To learn more about the brand and its products, visit www.flyacecorp.com.
