Hisense Philippines Officially Partners with Manila Digger Football Club, Unveiling a New Era of Sports and Tech Synergy
Hisense Philippines proudly announces its official partnership with Manila Digger Football Club, sealing a milestone alliance that bridges cutting-edge home innovation with elite athletic excellence. The official contract signing and press conference were held on October 27 at SAVEA Bay City Manila, bringing together key executives, team representatives, and members of the media to celebrate the collaboration.
Globally, Hisense has long championed sports marketing through major international platforms like the FIFA World Cup and the UEFA Euros, driven by the belief that sports bring people together through passion and shared energy. Locally, Hisense Philippines sought to mirror that exact dynamic. In Manila Digger FC, Hisense found a kindred spirit—a team defined by fierce determination, exceptional grit, and a shared ambition to constantly raise the bar, perfectly reflecting the brand’s core DNA.
Quarterfinals of the AFC Challenge League
Hisense Philippines’ commitment to supporting the football club has been steadfast, standing firmly behind the team as they achieve remarkable milestones, including their historic qualification to the Quarterfinals of the AFC Challenge League, which continues to elevate Philippine club football on the continental stage.
Looking ahead, the partnership set to introduce a robust lineup of dynamic future activations designed to connect fans closer to the sport and the brand. Consumers and football enthusiasts can anticipate immersive retail promotions, exclusive merchandise tie-ins, and cutting-edge display integrations during match days. Furthermore, both organizations are laying the groundwork for community-driven initiatives, including grassroots youth programs, interactive fan zones, and public viewing events slated for the upcoming seasons.
Elle Perez, Brand Marketing Supervisor for Hisense Philippines, highlighted the shared philosophy connecting the two organizations. “When we look at Manila Digger, we see an organization that mirrors our own core philosophy: a relentless pursuit of performance and a refusal to settle for ordinary. Whether it is engineering precision into our display technologies or executing a game plan on the football pitch, excellence is a habit. Hisense Philippines is thrilled to support the club as they make waves locally and internationally.”
During the interactive Q&A session, Hisense Philippines Deputy Marketing Director JC Capistrano and Vice President Antonio Mauricio outlined the overarching vision for the partnership. Antonio Mauricio stated,
“This partnership represents our unwavering commitment to elevating everyday living through innovation, bringing Filipino households closer to the sports and entertainment they love.”
They emphasized that the collaboration built on a foundation of long-term growth, aimed at enriching the local sports landscape while delivering enhanced value and experiences to Filipino households.
Representing the football club, Manila Digger FC official KitKat Revilla expressed gratitude for Hisense Philippines’ ongoing backing, emphasizing how strategic corporate collaboration strengthens the squad’s preparations for upcoming high-stakes fixtures and fuels the team’s championship drive.
“Aligning with a global powerhouse like Hisense inspires our entire organization to reach higher, fueling our drive for excellence both on and off the pitch.”
With the partnership officially sealed, Hisense Philippines and Manila Digger FC. poised for an incredible journey ahead. As the club charges forward into its high-stakes fixtures and upcoming continental campaigns, both organizations stand united in their shared pursuit of victory, setting a new benchmark for sports and technology in the Philippines.
