Abercrombie & Fitch Opens First-Ever Physical Store in MOA
Global fashion retailer Abercrombie & Fitch is officially entering the Philippine market with the opening of its first physical store today, at SM Mall of Asia. The launch marks the brand’s full retail debut in the country following strong online demand and successful pop-up activations in recent years.
The Philippines has emerged as one of the brand’s key Southeast Asian markets, driven by a growing base of fashion-forward consumers seeking versatile, everyday style. The Manila opening also follows the brand’s continued regional expansion, including its entry into Indonesia in late 2025.
“We are very excited to be entering the Philippines in partnership with PT Mitra Adiperkasa Tbk (MAP) to bring our iconic Abercrombie & Fitch brand to more customers around the world through incredible in-store experiences,” said Steven Sare, the Managing Director of Hollister APAC Region.
Evolving a Legacy of Adventure into Modern Style
“We are thrilled to welcome Abercrombie & Fitch to the Philippines,” said Sameer Prasad, MAP Fashion CEO. “The strong enthusiasm for the brand across Asia Pacific has inspired us to take the next step in bringing it closer to customers across Southeast Asia. This milestone reflects our continued commitment to growing world-class lifestyle brands in the region.”
Bringing the Signature Collections to Everyday Filipino Wear
Now that Abercrombie & Fitch is finally opening its doors to a diverse range of customers in the Philippines, the brand introduces its New York signature collections built for ultimate comfort and wearability. Among the highlights for the launch is the anticipated Summer Collection for men and women, featuring iconic denim, linen blend denim, knits, shirts, shorts, easy shorts, and versatile skirts–pieces especially tailored for the Filipino lifestyle and tropical weather.
One standout feature from the collection is the brand’s Lightweight Linen-Blend Denim fabric, a blend of authentic cotton and linen fabrics with a soft, naturally draped silhouette. The versatility of the fabric makes it easier to style, designed to move easily on any occasion, from casual daytime looks to evening styling.
“The introduction of Abercrombie & Fitch in the Philippines is a pivotal moment for MAP Fashion. The store opening in Manila, as a key retail hub, is the perfect starting point for a brand that aligns so well with the dynamic, fashion-forward Filipino consumer. This milestone is more than just opening stores; it’s a strategic launchpad for the Abercrombie & Fitch brand across the Southeast Asian region, where we see immense potential for its unique blend of relaxed, yet refined, everyday style,” said Michele Wibisono, COO of MAP Fashion.
“We’re opening a new way for people to express themselves with confidence and ease. The brand celebrates the beauty of feeling comfortable in your own skin, wherever life takes you. We’re proud to bring that spirit to our Filipino customers,” Michele Wibisono concluded.
As fashion continues to evolve, Abercrombie & Fitch ensures they remain committed to providing quality apparel and accessories that balance timeless style with self-expression, made for today’s generation and every version of their everyday adventures.
Visit the first-ever Abercrombie & Fitch store in the Philippines starting May 29, 2026, at SM Mall of Asia and discover effortless style made for every day. Customers can also shop at the Abercrombie & Fitch collections online through www.abercrombie.ph
