34th Grand AdClash 2026: The Road to GRANDestination
The 34th Grand AdClash will take over Robinsons Galleria on May 14, 2026, setting the stage for one of the most anticipated student-led advertising events of the year. Organized by the Advertising and Public Relations (ADPR) students of the Polytechnic University of the Philippines (PUP), this year’s competition carries the theme “Steady on Track, Unfold Your Soft Power,” in partnership with Kami Tissue under Quanta Paper Corporation.
More than just a competition, Grand AdClash has long been considered a defining moment for graduating ADPR students—a culmination of years of learning, sleepless nights, and creative breakthroughs. This year, four competing blocks—S1DHAYA, THE UN2LD, D3VIATE, and ANG P1NTIG—will take center stage to present their Integrated Marketing Communications (IMC) campaigns, each aiming to demonstrate how strategy and storytelling can effectively connect brands with audiences.
Months of preparation have led to this moment. Behind every campaign are students balancing academics, production work, client coordination, and creative execution, all while carrying the pressure of representing their block. From conceptualizing campaigns and producing promotional materials to rehearsing performances and building immersive booth experiences, every detail reflects the dedication and teamwork of the competing students.
Partnership with Kami Tissue
The partnership with Kami Tissue also challenges participants to communicate a brand message that embodies softness, comfort, and reliability in ways that resonate with modern consumers. Through innovative concepts and audience-centered strategies, the competing blocks, expected to transform everyday brand communication into memorable and meaningful experiences.
But Grand AdClash is more than polished presentations and creative pitches. It has become a celebration of community within the ADPR program—a space where students, alumni, faculty members, and supporters come together to witness the creativity and passion of future communication professionals. Attendees can expect interactive booths, exciting games, performances, giveaways, and crowd-engaging jingles that will energize the venue throughout the day.
With registration slots filling within hours, excitement surrounding the event continues to grow. For many students, this competition symbolizes their final stop before entering the professional world—a “GRANDestination” that represents both an ending and a new beginning.
As May 14 approaches, Grand AdClash 2026 stands not only as a battle of creativity and strategy, but also as a testament to the resilience, talent, and collaborative spirit of PUP ADPR students. In the end, beyond trophies and titles, the event celebrates the journey of aspiring advertisers and public relations practitioners ready to leave their mark on the industry.
