One of the most successful K-Pop girl groups of this generation, TWICE is now taking over worldwide market with the help of one of the biggest U.S. labels, Republic Records. On February 24, a Billboard article exclusively announced that JYP Entertainment is teaming up with Republic Records under Universal Music to support Twice’s dynamic global activities.
According to Republic Records founder and CEO Monte Lipman, he has known J.Y. Park, for the last two decades and has always admired JYP Entertainment’s extraordinary success and trajectory.
“The organization’s vision and groundbreaking achievements have placed them at the forefront of popular culture. We are thrilled to partner with such a dynamic team of executives and their amazing artists, including multi-platinum global superstars TWICE,” he said.
Republic Records is a home to big name artists such as Ariana Grande, Drake, Jonas Brothers, Post Malone, and Taylor Swift. It was the highest-ranking label on Billboard’s 2019 year-end charts.
Although the four-year-old group is already popular in Asian countries especially South Korea and Japan, there’s no doubt that this strategic partnership will bring TWICE and K-pop to next level all around the world.
In fact, TWICE joins BLACKPINK as the female groups that have signed or teamed up with U.S. labels to represent K-Pop. It just shows that the growing interest in the genre isn’t just for boy groups.
More details about the partnership are expected to be released soon including details about TWICE’s new album, promotions and more for 2020.
Meanwhile, the supposedly TWICELIGHTS finale concert in Seoul on March 7 and 8 was recently cancelled due to Coronavirus outbreak in South Korea.