TECNO remains a global premium smartphone brand. The brand announced its partnership with internationally renowned actor Chris Evans as its brand ambassador. Best known for his role as Captain America in the Marvel Cinematic Universe. The charismatic actor embodies many of the qualities that have become synonymous with TECNO. Of course, this includes TECNO’s Stop at Nothing brand philosophy. This, on the other hand, aims to inspire people to always keep young at heart and never stop pursuing excellence.
Chris Evans as TECNO’s brand ambassador debuted in TECNO’s May 4th product online launch event and global product campaigns thereafter
Talking about the partnership with TECNO, Chris Evans said,
“I am happy to partner with Tecno, an innovative smartphone brand which provides consumers in emerging markets with the newest smartphone technology. Whether it’s a phone call with someone you love or an image you capture to keep as a meaningful memory, smartphone technology is at the center of it all. It is really inspiring to work with such a great brand that stops at nothing to encourage people in those markets to explore more possibilities.”
Stephen Ha, General Manager of TECNO Mobile, said,
“TECNO is committed to giving the masses access to latest technology, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. Chris Evans embodies TECNO’s brand motto ‘young at heart’ and the pursuit of excellence. This partnership with him enhances TECNO’s continuous global footprint and helps to highlight the brand’s upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering. I firmly believe the association will bring us an opportunity to grow within our existing customer base and enable us to go further on the brand globalization.”
The partnership with Chris Evans becomes another milestone for TECNO after its association with Manchester City Football Club. This has also become a part of TECNO’s global brand upgrading strategy. This, on the other hand, aims to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers through the innovation, technological and artistic progression in the emerging markets worldwide.
Chris Evans led the launch of TECNO CAMON 17 on May 4th. It will be featured in TECNO’s brand campaigns in emerging markets. He also saw everyone at the virtual launch video on May 4th.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.