Undeniably, this pandemic is taking a blow on all industries, be it leisure, tourism, and entertainment. We can no longer enjoy cinemas, theaters, indoor amusement centers, and outdoor theme parks like before COVID-19. In light of this situation, companies have thought of a safe and innovative way for moviegoers.
A new way to have a movie date with your friends or family
SM Cinema already brought a new out-of-home entertainment experience called the “Drive-in: Movies at Sundown.” This drive-in movie is located at SM City Pampanga Amphitheater. It permits visitors to enjoy movies on the big screen while observing social distancing rules from the Inter-Agency Task Force (IATF). It was able to feature two movies since its launch, “Train to Busan 2: Peninsula” and “My Spy.”
SM advises moviegoers to limit their capacity to 2 to 4 people inside each to optimize the viewing experience. There are traffic marshalls who guide and assign guests to their own parking spots. After settling to a spot, they can watch the film on a 20 x 8 m screen raised three feet above the ground. For audio, they will tune in to a specific frequency on their car’s FM radio.
Meanwhile, GMG Productions is launching “the first-ever independent pop-up drive-in cinema in the country” called Drive-in Manila. This is the same company that brought Disney’s The Lion King, Cats, Matilda, and others to the Philippine stage. Their team is planning to open sometime in August and promote the launch through a pop up in Circuit Makati and Nuvali in Sta. Rosa, Laguna.
A brief history of drive-in cinemas
People in the U.S. have gone to drive-in cinemas ever since 1910, but it only became famous around the world in the ’50s and ’60s. Families and couples would drive up to parking lots or vacant areas in their top-down cars while enjoying a movie projected on a white screen.
However, moviegoers had lost their interest during the 1980s because home entertainment became much popular. And this year might seem to be the best time to revive drive-in cinemas. This is a great way to make sure that we are practicing social distancing to avoid COVD-19 infection.
Drive-In Manila is going to offer a selection of some of the best Filipino and international movies. They will sell tickets online through contactless payment. You can visit Drive-in Manila’s Facebook for more updates.