Do you miss festivals? Because, apparently, Gucci does, too. Earlier this week, they announced their first-ever GucciFest. From the title alone, it sounds like it would be too expensive for commoners to attend/or watch. But, many media outlets believe that Gucci will stream the festival virtually for free.
Gucci is holding their own fashion film festival – possibly, for free!
According to Harper’s Bazaar, GucciFest will be a virtual fashion film festival set to stream on YouTube, Weibo, and the GucciFest website from November 16 to 22. The festival will include a variety of films and a mini-series that would be shot in Rome. Divided into seven different parts, it will feature brand ambassadors like Silvia Calderoni, Harry Styles, Billie Eilish, Jeremy O. Harris, and Florence Welsh.
Why a mini-series?
Gucci has long announced that they will no longer hold traditional fashion shows. Creative Director Alessandro Michele announced that he would limit the brand’s fashion show into two seasonless and genderless shows per year. His presentation at GucciFest will be the first to follow this new objective. According to BBC, the brand recounted that the traditional rotation of fashion shows within seasons remain stale. They also noted that clothes should last longer than just a season.
Michele will be working with two-time Oscar nominee Gus Van Sant for the seven-episode mini-series. This is said to be titled Overture of Something That Never Ended. Although fans have started to clamor for information regarding Eilish and Styles’ roles, the details remain unclear and in the dark. Calderoni’s participation, on the other hand, involves her character experiencing surreal daily routine in Rome while encountering a series of international talents.
The mini-series will also supposedly reveal different parts of the new Gucci collection in each episode. The GucciFest will also screen fashion films from 15 emerging designers. This includes Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton.