New lineup continues to evolve the PC and push boundaries with groundbreaking designs, extreme performance, and premium durability
ASUS today announced the latest lineup of innovations at the Incredible Unfolds virtual launch event. The brand continues its legacy of pushing the PC industry into new territory. This is with the breakthrough foldable design of Zenbook 17 Fold OLED and the commemorative Zenbook 14X OLED Space Edition.
In addition, new models for both ASUS ExpertBook B5 and B3 graced the floor of CES 2021, laptops for empowering consumers and enterprises alike.
These include 14-inch models for ExpertBook B5 and a 2-in-1 portable companion ASUS ExpertBook B3 Detachable.
Also announced during the event are the ASUS TUF Gaming F15 and TUF Dash F15 gaming laptops. This is for bringing excellent performance to a broad range of gamers.
ASUS co-CEO Samson Hu noted as he kicked off the launch event,
“ASUS has always been about the incredible. And we are proud of our ability to offer brilliant solutions to people everywhere, from business users to creators, gamers and more.”
ASUS is evolving the PC for a hybrid world, where computing is ubiquitous and everyone is always-on. People are always-mobile and always moving across devices and contexts.
The new Zenbook lineup has been created for increasingly tech-savvy users who need ever-faster and more powerful devices.
With the latest 12th Generation Intel® Core™ processors, these new solutions empower users with a blend of ultimate performance, innovative features and exquisite designs, all housed in highly portable, thin and light form factors.
Michelle Johnston Holthaus, Executive Vice President and General Manager of the Sales, Marketing and Communications Group, Intel, shared
“12th Gen Intel Core processors and the Intel Evo platform deliver leadership performance, connectivity, and PC innovations, enabling the verified experiences people want across various segments. Our joint platform effort with ASUS to partner on this innovation elevates the laptop experience with infinite possibilities.”
During the launch event, ASUS also announced new designs on Zenbook 17 Fold OLED, Zenbook 14X OLED Space Edition and Zenbook 14 OLED.
In particular, select new laptops from the Zenbook family will feature a refreshed ASUS Monogram. It is based on the visual concept of the ASUS 30th anniversary emblem. These include the Zenbook 17 Fold OLED and Zenbook 14 OLED
The modernized Monogram represents everything that Zenbook espouses: world-class innovation, an ascending spirit, user-centricity and dedication to joyful experiences.
Envision a new reality: Zenbook 17 Fold OLED
ASUS has worked closely with Intel and BOE Technology Group to unleash Zenbook 17 Fold OLED. It is the world’s first 17.3-inch foldable OLED laptop. The boundary-pushing design offers two sizes of OLED display in one device.
They have a large 4:3 17.3-inch 2.5K touchscreen that folds in the middle to create two seamless 3:2 12.5-inch 1920 x 1280 displays.
Combined with the full-size ASUS ErgoSense Bluetooth® keyboard and touchpad, the folding design provides the versatility of multiple modes — PC, Laptop, Tablet, On-Screen Keyboard, Book and Extend.
For immersive entertainment, the PANTONE® Validated, foldable OLED touchscreen is accompanied by Dolby Vision® HDR for ultravivid picture quality, along with Dolby Atmos®1 immersive audio and a powerful quad-speaker Harman Kardon-certified sound system.
Co-engineered with Intel, the Zenbook 17 Fold OLED design will meet the requirements of an Intel Evo™ laptop. This is for responsiveness, instant wake, battery life, fast charge, and intelligent collaboration.
Learn more about the Zenbook 17 Fold OLED here – https://asus.click/ux9702_oled
Start your voyage of discovery: Zenbook 14X OLED Space Edition
Exclusive special edition Zenbook commemorates anniversary of the first ASUS laptop in outer space
Zenbook 14X OLED Space Edition features unique space-themed design details and finished in a special Zero-G Titanium color. It celebrates a key milestone in the history of ASUS. This is the 25th anniversary of the ASUS P6300 laptop’s 600-day space mission.
Exclusive to the Space Edition is its futuristic ZenVision. It has a 3.5-inch OLED companion display mounted externally on the lid that can show customizable messages and animations.
The Space Edition is built to withstand the rigors of space travel. It complies with the ultra-tough US Space Systems Command Standard SMC-S-016A testing protocols. This means it can withstand extreme temperatures (-24 to 61° C) when operational and vibration (20 – 2000 Hz).
This out-of-this-world laptop is built to deliver a stellar performance, powered by up to 12th Generation Intel Core i9 H-Series processors, Intel Iris Xe graphics, 32 GB RAM, a PCIe® 4.0 x4 SSD, and IntelWiFi 6E.
The expansive 16:10 2.8K 90 Hz OLED HDR PANTONE Validated touchscreen delivers ultra-realistic DisplayHDR™ True Black 500-certified visuals. This is with a 100% DCI-P3 gamut and TÜV Rheinland-certified eye care.
Learn more about the Zenbook 14X OLED Space Edition here – https://asus.click/ux9702_oled
Thin, light and powerful: Zenbook 14 OLED
The all-new Zenbook 14 OLED is a powerful, sleek and lightweight 14-inch laptop. It sets a new benchmark for portable perfection. This latest generation introduces a modern look and feel to the Zenbook series. It sports a bold new lid design and two elegant new color options: Aqua Celadon and Ponder Blue.
The laptop blends an expansive 16:10 2.8K 90 Hz OLED PANTONE Validated display with a 100% DCI-P3 gamut, with Dolby Atmos1 and a Harman Kardon-certified sound system to deliver immersive experiences.
Visuals are further enhanced by DisplayHDR True Black 500 certification for deep blacks and TÜV Rheinland certification for eye care.
Despite its compact size — a mere 16.9 mm thin and 1.39 kg light — the all-aluminum chassis houses the latest 12th Generation Intel Core processors with Intel Iris Xe graphics, up to 16 GB of RAM, and ultrafast PCIe 4.0 SSDs.
Co-engineered with Intel, the Zenbook 14 OLED design will meet the requirements of an Intel Evo laptop. This is for responsiveness, instant wake, battery life, fast charge, and intelligent collaboration.
Learn more about the Zenbook 14 OLED here – https://asus.click/ux3402_oled
Portable Power for Business on the Go: ExpertBook B5 14”
The first ASUS ExpertBook B5 was a breakthrough. It is one of the first 13.3inch business laptop to offer powerful specs in a thin and light form factor. Its stylish design goes against the boring and plain image of typical business laptops.
And just announced at CES 2021, ASUS is updating its impressive lineup with the addition of its new 14-inch models; ASUS ExpertBook B5402C and B5402F. The ASUS ExpertBook B5402C is a clamshell version, which supports being opened to 180°. The ASUS ExpertBook B5402F is a flip version, which supports being flipped a full 360°.
Both models still have their distinctive ExpertBook features such as Ultralight and durable magnesium-aluminum alloy body. It also has a NanoEdge display, Thunderbolt™ 4 connectivity and both are powered by 11th Gen Intel® Core™ processors.
These new 14 inch models can also be equipped with the latest Intel Wi-Fi 6e network card. Also, it has a dedicated garage for its stylus(ASUS ExpertBook B5402F only).
Learn more about the ExpertBook B5 here – https://www.asus.com/Laptops/For-Work/ExpertBook/ExpertBook-B5-B5402C-11th-Gen-Intel
Learn, Perform, Transform: ExpertBook B3 Detachable
Also announced during CES 2021 is the new ASUS ExpertBook B3 Detachable. ASUS ExpertBook B3 Detachable is built for business people with an on-the-go lifestyle. It is the perfect 2-in-1 portable companion for remote learning or long business days.
It has a detachable design, dual-orientation ExpertStand cover, and a 16:10 multitouch screen. The versatile ExpertBook B3 Detachable adapts so you can use it both horizontally and vertically, either as a tablet or as a laptop. The included garaged stylus is well suited for jotting down important notes during meetings to entering numbers in business spreadsheets.
ExpertBook B3 Detachable is designed to surpass exacting industry thresholds, such as MIL-STD 810H U.S. military standard. It is built to survive every extreme, from freezing temperatures to the searing heat of deserts, and high-speed shocks to everyday bumps.
The ASUS ExpertBook B3 Detachable is maximized for productivity. It is powered by the latest Snapdragon® 7c Gen 2 Compute Platform. The device offers the perfect balance between great performance and long battery life to the job done, effortlessly.
Learn more about the ExpertBook B3 Detachable here – https://www.asus.com/Laptops/For-Work/ExpertBook/ExpertBook-B3-Detachable-B3000/
ASUS TUF Gaming F15 and F17
TUF Gaming F15 and F17 laptops offer the 12th Generation Intel Core i7-12700H processor. It is up to an NVIDIA® GeForce RTX™ 3070 Laptop GPU with 140 W max TGP. The device is a potent combination that delivers incredible gaming performance.
For added power and control, a hardware MUX Switch gets around a performance drawback of gaming laptops. These tend to route the GPU’s frames via the CPU’s integrated graphics to the display. Gamers can use Armoury Crate to fire up a direct GPU mode that reduces latency and improves performance by 5-10% on average.
To match these performance gains, the laptops’ Arc Flow Fans have an updated 84-blade design. Each individual fan blade has varying thickness and a 0.1 mm tip, which reduces turbulence while improving airflow. The overall design is quieter yet offers 13% more airflow than the last generation.
For gaming-grade visuals, all 2022 TUF laptops are equipped with high-refresh-rate display options. It includes up to FHD at 300 Hz for the fastest FPS gameplay. You also have an option of a QHD at 165 Hz for more immersive experiences.
To top it all off, F15 and F17 feature new mecha anime-inspired designs. Meet MIL-STD-810H specifications to ensure their durability on the go.
Learn more about the new TUF Gaming F15 here – https://www.asus.com/Laptops/For-Gaming/TUF-Gaming/ASUS-TUF-Gaming-F15-2022/
TUF Dash F15
Originally launched in 2021, TUF Dash was created to present a thin and light form factor. It was infused with TUF Gaming DNA. Continuing this legacy, TUF Dash F15 — the 2022 model — has been updated and upgraded with the latest hardware. This is while keeping the thickness of the chassis under 20 mm.
TUF Dash F15 features the 12th Generation Intel Core i7-12650H processor. It has up to an NVIDIA GeForce RTX 3070 Laptop GPU with MUX Switch. It is an exceptionally capable gaming machine in a thin, light chassis.
Brand-new DDR5 memory running at 4800 MHz easily breezes through even the most intense multitasking. The dual PCIe 4.0-capable SSD slots enable more than enough high-speed storage while on the go.
For stunning visuals, a QHD 165 Hz panel with 100% coverage of the DCI-P3 color space keeps gamers immersed and provides a color-accurate space for content creation.
With Thunderbolt 4 support, adding an external dock or a high-speed storage drive is simple and straightforward. Plus, for peace of mind while on the move, TUF Dash F15 also supports USB Type-C Power Delivery. This is up to 100 W, enabling top-ups through a wide variety of compatible chargers and battery packs.
Learn more about the new TUF Dash F15 here – https://www.asus.com/Laptops/For-Gaming/TUF-Gaming/ASUS-TUF-Dash-F15-2022/
The Incredible Unfolds at CES 2022
Check out the CES 2022 ASUS Launch Event Page to know more about the latest product announcements from ASUS!
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.