New offerings will be on display and available for exclusive hands-on experiences at the ASUS and ROG booths
- Overflowing with innovation: An abundance of innovations including Zenbook S 13 OLED, ExpertBook B9 OLED, and more
- A step forward to net zero: ASUS showcases its latest sustainability achievements, along with its new ASUS Carbon Partner Services
- For every gamer: ROG unveils multiple innovations including gaming laptops, ROG Ally handheld
ASUS announced its showcase of incredible innovations at Computex 2023, with new laptops, as well as incredible sustainability achievements. At the ASUS and Republic of Gamers (ROG) booths, ASUS showcased a plethora of innovative products for visitors. They are given the chance to explore and experience with exclusive hands-on testing. From consumer and business devices to gaming innovations, ASUS has everyone covered.
ASUS also showcased its latest sustainability achievements towards achieving net zero emissions. They also showed how it integrates sustainable parameters within its product designs. Visitors will be able to learn more about the new ASUS Carbon Partner Services that enable customers to offset the carbon emissions associated with their ASUS products and contribute towards a more sustainable future.
Visitors can expect to see exciting laptops such as Zenbook S 13 OLED (UX5304)and ExpertBook B9 OLED (B9403). Both feature stunning OLED displays for vivid and lifelike visuals.
Lastly, visitors will be able to see a range of exciting novelties. These include the ASUS BR1402F laptop, the world’s first 14-inch 2-in-1 rugged laptop for education.
For gamers, ROG showcased multiple gaming innovations, including gaming laptops, and more. But the innovation doesn’t stop there, there is also ROG’s intelligent cooling technology and exciting Nebula HDR display. Visitors will also be able to experience hands-on testing of the new ROG Ally gaming handheld. Thus, it takes portable gaming to a whole new level.
The ASUS and ROG Computex 2023 booths are located at the Taipei Nangang Exhibition Hall 1, 4F, booth number M0510 (ASUS) and M0810 (ROG). They will be open from May 30 to June 2 from 9:30am to 17:30pm.
ASUS BOOTH HIGHLIGHTS
Making sustainability a priority
ASUS is fully committed to sustainability and continuously searches for innovative methods to decrease its environmental footprint and achieve a net-zero impact and develop a net-zero enterprise that supports a circular economy and a responsible supply chain. By 2035, the company aims to have 100% renewable energy use. These must be across all its global operations and achieve net zero by 2050. Additionally, throughout 2022 ASUS laptops exceeded ENERGY STAR® efficiency standards by an average of 34%. Thus, ASUS was listed in the 2023 Corporate Knights Clean200 Index.
To further its net-zero roadmap, ASUS has expanded its range of eco-friendly products. This includes the world’s first commercial carbon footprint and carbon-neutral laptop, ExpertBook B9 (B9400), and the world’s slimmest OLED laptop, Zenbook S 13 OLED (UX5304), which is also carbon neutral. These products incorporate multiple environmentally friendly materials and use nature-based carbon credits to offset residual emissions.
During Computex 2023, ASUS unveiled its latest initiative – ASUS Carbon Partner Services. It enables commercial customers to offset carbon emissions associated with their ASUS products. The service provides an end-to-end delivery service, with reliable quality, accountability, assurance, transparency, flexibility, and competitive pricing. Initially, the service will focus on commercial notebooks and desktops. This starts with the ExpertBook B9 OLED (B9403) and D9 Series (D900MDR and D900SDR).
ASUS is proud to showcase its commitment to sustainability. It features two carbon neutral laptops and a range of environmentally friendly products.
Cutting-edge commercial solutions
At this year’s Computex event, ASUS highlighted a range of impressive commercial solutions. Most of which are designed to meet the needs of modern businesses. Among the highlights are the ExpertBook B9 OLED (B9403) and ExpertBook B5 OLED (B5602) laptops. Both offer top-of-the-line performance and sleek professional designs. ExpertBook B9 OLED boasts a 14-inch OLED display with a 2.8K resolution. This makes it perfect for professionals who demand exceptional image quality. With a weight of just 990 g and a slim 15.78 mm profile, it is highly portable and easy to carry around. ExpertBook B5 OLED, on the other hand, is designed for professionals who need a reliable laptop for everyday use. Weighing merely 1.4 kg, ExpertBook B5 OLED is the world’s lightest 16-inch business laptop. It also features a 4K OLED display, and powered by a 13th Gen Intel Core i7 processor.
Ideal for education and built with flexibility in mind, ASUS BR1402F is the world’s first 14-inch 2-in-1 rugged laptop for education. Designed for K-12 students, this device boasts a rugged 14-inch form factor with protective features. It also has upgradable memory and storage, a technician-friendly modular design, a touchscreen panel. Moreover, it contains ASUS Antimicrobial Guard protection, and easy-charging USB-C® ports for uninterrupted learning.
Complete lineup of thin-and-light laptops with new user-friendly technologies
ASUS once again demonstrates its commitment to delivering innovation and cutting-edge technology with the latest Zenbook and Vivobook series laptops.
Among the standouts is the latest innovation in laptop displays — ASUS Lumina OLED technology, which offers unprecedented visual quality. This new display name standardizes highly crafted solutions around the best OLED experience. Its name also highlights the unique advantages of ASUS OLED displays. This provides a superior visual experience that goes beyond the standard of traditional OLED displays. ASUS Lumina OLED is now available in all ASUS 2023 OLED models.
Among the most impressive thin-and-light models presented during Computex 2023, Zenbook S 13 OLED (UX5304) — the world’s slimmest OLED laptop — is carbon neutral and weighs only 1 kg with a thickness of 1 cm. It features a revolutionary Plasma Ceramic Aluminum lid that provides wear resistance, corrosion protection, and thermal management. It has a 16:10 2.8K OLED NanoEdge display with Dolby Vision, Pantone Validated color rendering, VESA DisplayHDR True Black 500 certification, and a long-lasting 63 Wh battery.
Design and Convenience
ASUS also showcased its young, trendy, thin, and light OLED laptops including ASUS Vivobook S 15 OLED (K5504). These colorful models feature lightweight designs and are powered by Intel® Core™ i9-13900H processors. These enable it to handle any task. Vivobook S 15 OLED is Intel Evo™ certified, providing long-lasting battery life, speedy connectivity, and all the essential features for everyday living. These laptops are available in a variety of finishes and are built for easy portability. It has a 2.8K 120 Hz OLED HDR NanoEdge display, up to 88% screen-to-body ratio panels, and Harman Kardon-certified audio system.
Vivobook S 15 OLED also comes in an upcoming exclusive BAPE® Edition. This is a special collaboration between ASUS and legendary streetwear brand A Bathing Ape®. This limited-edition laptop bundle will release later in 2023 and combines the Vivobook vibrant style with the BAPE iconic aesthetic. Additionally, it also features exclusive camo designs and accompanying accessories. At the booth, design hints of the ASUS Vivobook S 15 OLED BAPE® Edition will be revealed for the very first time before launch in Q3.
ASUS has partnered with Dirac on the Vivobook series to deliver superior sound for everyone. The Dirac-designed audio system delivers an immersive, clear, and balanced sound experience. Thus, it unleashes the full audio potential of the laptops with a wider and deeper soundscape.
To ensure long-lasting value, reliability, and durability, all new ASUS consumer laptop models in 2023 and beyond will undergo rigorous MIL-STD 810H US military-grade testing, encompassing 12 test methods and 26 test procedures. These laptops are built to withstand the toughest conditions, setting a new standard in durability for the consumer laptop market.
ASUS solutions for creators
ASUS is revolutionizing the world of content creation with its Creator Solutions lineup. It features a full suite of powerful creator solutions – all designed to bring creative visions to life.
Included in these solutions is ProArt Studiobook 16 3D OLED (H7604) — the world’s first 3D OLED creator mobile workstation — with a stepped-hinge design. It enables slimmer screen bezels, rear air vents, and a lay-flat screen that can be viewed from any angle. Its glasses-free 3D OLED display makes creating 3D content faster and more intuitive. Spatial Vision technology, however, converts 2D visual content to 3D in real-time. This technology provides glasses-free 3D OLED displays with built-in eye-tracking. It delivers an unmatched 3D experience that incorporates breakthrough optical and real-time rendering technology, as well as exclusive software tools.
ASUS also introduced the upgraded ASUS Control Panel, the enhanced and customizable software for creators. With a new user interface, resizable layout, and integration with various apps, Control Panel offers more possibilities for enhancing creative work. It automatically switches profiles when launching specific applications. This extends beyond Adobe apps to include Microsoft Office, Spotify, YouTube, browsers, and more. The new Control Panel also expands its support to include all ASUS touch monitors, in addition to ScreenPad Plus laptops and ProArt touch monitors.
Another impressive thin-and-light solution for creators is Zenbook Pro 16X OLED (UX7602BZ). It is the most powerful Zenbook yet thanks to its partnership with Intel and its ASUS Supernova System-on-Module (SoM) design. Zenbook Pro 16X OLED boasts a world-leading 16:10 3.2K 120 Hz OLED HDR NanoEdge touchscreen, and the Active Aerodynamic System Ultra (AAS Ultra) mechanism powers the auto-tilting keyboard. These ensure a comfortable typing angle and enhances system cooling for maximum performance.
Healthcare solutions for a smarter, healthier future
The newest ASUS laptops feature ASUS Antimicrobial Guard Plus silver-ion coating utilizing Ishizuka Glass’ IONPURE antimicrobial agent. This innovative coating has been proven to inhibit the spread of 99% of viruses and bacteria, including COVID-19, over a 24-hour period. Rigorously tested against viruses such as Influenza A (H3N2) and H1N1, it adheres to ISO 21702 and ISO 22196 testing protocols. This ensures a more hygienic user experience and peace of mind.
ROG BOOTH HIGHLIGHTS
Gaming solutions for every type of gamer
For Computex 2023, ROG showcased a wide range of gaming solutions spanning all categories, from desktops and laptops to smartphones, monitors, peripherals, and components.
One of the most exciting releases from ROG this year is the ROG Ally (RC71L)gaming handheld. Powered by up to an AMD Ryzen™ Z1 Extreme processor and featuring a 120 Hz FHD (1080p) panel with AMD FreeSync Premium support, the ROG Ally can run AAA and indie titles with ease. It also comes equipped with 16 GB of high speed LPDDR5 6400 MHz memory, 512 GB of PCIe Gen 4 storage, and a UHS-II microSD card reader to further expand its storage capacity.
Additionally, the ROG Ally features ROG’s Zero Gravity thermal system. It uses a dual-fan system with ultra-thin heatsink fins and high-friction heat pipes. Thus, these ensure the Ally stays cool in any orientation. Available worldwide at just US$699, the ROG Ally comes bundled with a three-month Xbox Game Pass Ultimate. This gives gamers access to hundreds of titles the moment they unbox the machine. The ROG Ally can also be paired with an XG Mobile external GPU, sporting up to an NVIDIA GeForce RTX 4090 Laptop GPU. With its monster specs and partnerships with industry leaders, the ROG Ally is poised to be the ultimate handheld gaming machine.
Ultimate performance for Gamers
For gamers looking for ultimate performance on the go, the ROG Strix SCAR 18 (G834) is a gaming powerhouse designed for esports enthusiasts. It features an 18-inch Nebula Display with up to QHD 240 Hz. The laptop is powered by up to 13th Gen Intel Core i9-13980HX processors with 24 cores and 32 threads and up to a NVIDIA GeForce RTX 4090 Laptop GPU. The ROG Intelligent Cooling uses Conductonaut Extreme liquid metal on the CPU and GPU, Tri-Fan technology, and full-surround vents to ensure that the ROG Strix SCAR 18 has the best performance, even under heavy workloads.
Another exciting product available at the ROG booth is the ROG Flow Z13-ACRNM RMT02, the result of this second collaboration between ROG and ACRONYM, a pioneer in the technical-apparel industry. The ROG Flow Z13-ACRNM RMT02 offers ultra-versatile gaming that can adapt to any scenario. The device has a built-in carry system and stabilized grips for use on the go and can transform into both a traditional laptop form factor and a tablet mode, with an integrated kickstand. ROG Flow Z13-ACRNM RMT02 can also be paired with the ROG XG Mobile, an external graphics card featuring a NVIDIA GeForce RTX 4090 that boosts performance even further.
Starting in 2015, ROG embarked on a journey, utilizing visuals, artwork, lore, and animations in product and brand videos, to gradually construct a dystopian cyberpunk world known as the ROG SAGA. This fictional universe has evolved into ROG’s own intellectual property, reflecting our vision in the real world.
On show at the ROG Computex Booth, RE:SET serves as the introduction to our cinematic film series, embodying ROG’s motto of For Those Who Dare while intricately exploring the story of each character in the ROG SAGA universe. Through engaging character interactions, fans get to see the unwavering friendship of these heroes as they face challenges together. This film lays the groundwork for the future sequel to come and will have its debut at the ROG booth, accompanied by ROG SAGA visuals showcased in a gallery on the second floor.
With these new additions, ROG continues to set the standard for PC gaming, promising the best possible gaming experience for enthusiasts and professionals alike.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.