Amazon’s new feature could save you money
As part of its new warning label, Amazon advises potential buyers to “check the product details and customer reviews to learn more about this item.”
It could save you and other Amazon customers money by preventing people from purchasing substandard products and returning them.
The new feature also improves the user experience for Amazon’s eCommerce platform, so it benefits the company as well as consumers.
As the first outlet to report on the new Amazon feature, The Information quoted Amazon spokesperson Betsy Harden as explaining the reason for the new program.
According to Harden, customers can access return rate information on some product detail pages. This aims to help them make more informed purchases.
A new warning label indicates that items are frequently returned. It also advises potential buyers to “check the product details and customer reviews to learn more about this item.”
The label has been spotted on multiple products, such as a $499 record player sold by Project. Only a handful of Amazon users have access to the label.
However, several written reviews are showing disgruntled customers who wanted to return the item. One problem with the new Amazon feature is the placement.
People may not see the warning label immediately, so it may not work. Scroll down below the bullet points in the product description to see it.
Amazon’s “Frequently Returned Item” label may seem like a consumer-friendly move, but returning an item can be a hassle for the company as well. If returning an item is a hassle for customers, imagine how problematic it is for Amazon!
Returns occupy valuable warehouse space that could be used for more valuable purposes. Also, the company spends money processing returns.
The return process ruins the customer experience, so people will not buy from Amazon. After all, there are a number of alternatives like Alibaba.
