Beauty and self-expression at full blast at the annual BeYOUty Fest
If your vanity needs a refresh or you’re just looking for inspiration to express yourself, Robinsons Department Store is the place to be. The second annual BeYOUty Fest officially kicked off its week-long fair from September 29 to October 5 at Robinsons Manila, turning the venue into an interactive haven for makeup and skincare enthusiasts with great deals on local and international brands.
On October 3, the BeYOUty Fest hosted expert masterclasses that tackled beauty hacks and latest trends to level up your creative self-expression.
Some of the beauty experts who shared their insights and tips to look and feel more confident. (L-R) Cristalle Belo-Pitt, Managing Director of Belo Group; Stephanie Cabral, influencer and Dermplus brand ambassador;Dr. Drolah Sanchez, Cream Silk ambassador; Kelley Day, beauty queen and Regroe & Pregroe endorser.
Makeup, Skincare, and Hair Secrets
The main stage lit up as top brands shared their go-to tips for achieving glowing skin, healthy hair, and everyday confidence.
Belo Group Managing Director Cristalle Belo-Pitt highlighted dermatologist-backed tips to having the best skin without breaking the bank, featuring the new Belo Essentials Glycolic Toner. Garnier Group Product Manager Richdale Villanueva also broke down how the brand effortlessly provides the skin with a radiant glow, while model Stephanie Cabral reminded everyone to stock up on SPF with Dermplus.
For hair, aesthetic dermatologist Dr. Drolah Sanchez shared game-changing hair transformation tips with the help of Cream Silk. Model Kelley Day dished out essential scalp and haircare tips using Regroe and Pregroe.
Whether you’re doing a quick five-minute look or going for a full glam, Cathy Doll ambassador Jastine Lim and Megan Beauty ambassador and Usapang Nanay founder Trxicy Mojica shared their tips for doing simple yet beautiful makeup looks for every occasion. Content creator Jenny Yeo also showcased cult-favorite Asian beauty staples that every Filipino should have in their arsenal, including products from Snailwhite, Oxecure, Sola, Snakebrand, Pastel, and Khaokho Talaypu.
Drag queens (L-R) Myx Chanel, Arizona Brandy, and Hana Beshie, with host Doreen Suaybaguio, tore the house down with their BeYOUty Fair performances.
Interactive Brand Playgrounds and Entertainment
For the whole week, festival-goers got to experience interactive brand booths at the BeYOUty Fest. Beyond sampling new products and doing swatches, they joined fun games for a chance to take home special prizes from brands like Pond’s, Maybelline, Careline, Ever Bilena, and more.
Once the masterclasses were done, BeYOUty Fest ended with a bang as Drag Race Philippines alum Arizona Brandy, Hana Beshie, and Myx Chanel gave electrifying performances. As drag queens, they represented another side of creative self-expression with their eye-catching looks.
Great Deals and Limited-Edition Swag
No beauty event is complete without a shopping haul. Attendees at Robinsons Manila took home limited-edition BeYOUty Fest Bags, while shoppers who spent at least ₱500 at the fair and Robinsons Department Store’s Beauty Section copped colorful BeYOUty Fest Stickers.
BeYOUty Fest highlights that beauty is a personal journey of finding the makeup looks, hairstyles, and also skincare routines that work best for you.
Stay in the loop on upcoming promos, pop-ups, and beauty caravans by following Robinsons Department Store on Facebook, Instagram, and TikTok.
