Christy Ng Opens Its Third Philippine Store at SM Mall of Asia
From a small apartment in Malaysia to three stores in Metro Manila, Christy Ng continues to bring style, comfort, and affordability closer to Filipino shoppers.
Finally, Christy Ng is now at SM Mall of Asia.
The Malaysian fashion brand officially opened its third Philippine store at SM MOA on September 17, 2026, marking another milestone in a journey that began 14 years ago with just $2,500 and a dream.
From a Small Apartment to SM Mall of Asia
During the opening celebration, Christy Ng looked back on how it all began. What started in her small apartment in Malaysia, where she began creating bags, has since grown into a fashion brand with an expanding presence beyond its home country.
Today, Filipino shoppers can find Christy Ng in three Metro Manila locations: SM Megamall, SM Mall of Asia, and Bonifacio High Street.
The SM MOA opening was more than just the launch of another store. It was a celebration of the brand’s journey and its growing relationship with Filipino customers.
The event highlighted how a small idea can evolve into a brand that reaches thousands of shoppers while staying connected to the values that shaped its beginnings.
But what made the celebration particularly memorable was how distinctly Filipino it felt.
A Store Opening with a Filipino Heart
Instead of a traditional store launch, Christy Ng created an experience inspired by Filipino culture.
Guests and celebrities embraced the Filipiniana-inspired dress code, bringing a distinctly Filipino touch to the celebration. The food choices also featured familiar favorites, including kwek-kwek, taho, and the nostalgic combination of hotdog and marshmallows.
The celebration continued with classic perya-inspired games such as Color Game, Kuya Wheel, and bunot-bunot, where guests had the chance to win pieces from Christy Ng’s latest bag collection.
These playful details transformed the opening into an experience where Filipino culture could be seen, tasted, and enjoyed.
For Christy Ng, the celebration also created an opportunity to strengthen its connection with Filipino shoppers. By incorporating familiar traditions and experiences into the event, the brand showed how its growing presence in the Philippines can be shaped around the culture of the community it serves.
Making Everyday Style More Accessible
At the heart of Christy Ng’s appeal are three defining values: style, comfort, and affordability.
The brand creates pieces designed with the modern lifestyle in mind—versatile enough to complement different looks and practical enough for everyday use. From workdays and errands to travels, weekend plans, and special occasions, its bags are designed to fit naturally into different parts of a Filipino shopper’s day.
The opening of another physical store also gives customers the opportunity to experience the products beyond the screen. While online shopping offers convenience, seeing a bag in person allows shoppers to examine its details, feel the materials, compare styles, and find the piece that works best for them.
With its third store now open at SM Mall of Asia, Christy Ng is making that experience even more accessible.
The new location represents another chapter in the brand’s journey—from a small apartment in Malaysia to a growing presence in the Philippines.
For Filipino shoppers looking for everyday pieces that combine fashion and function, Christy Ng’s newest home at SM MOA offers another place to discover the brand and its latest collections.
Visit Christy Ng at:
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SM Megamall: Level 2, Building A, SM Megamall
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SM Mall of Asia: Level 1, South Main Mall, SM MOA
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Bonifacio High Street: B6, Bonifacio High Street
Shop the latest collection of bags and shoes online or visit any of its three Metro Manila stores.
