Beyond Neckties and Mugs: Why Fragrance Is Becoming the Father’s Day Gift of Choice
As Father’s Day approaches, more Filipinos are moving beyond traditional gifts and opting for something more personal and lasting: fragrance.
While neckties, wallets, and mugs remain classic choices, curated scents are increasingly becoming a preferred gift for fathers, husbands, grandfathers, and father figures. Industry observers note a growing appreciation for gifts that create daily rituals and meaningful memories rather than simply serving a practical purpose.
“Fragrance is deeply personal. A scent can become part of someone’s identity and create memories that last far beyond the occasion itself,” shares Michelle Garcia-Arce of The Amenity Studio. “Many of our customers are looking for gifts that feel thoughtful and elevated, and fragrance offers exactly that.”
Known for bringing luxury hotel-inspired amenities and curated fragrances to the local market, The Amenity Studio has seen growing interest in men’s scents ahead of Father’s Day. Popular choices include fresh citrus compositions, refined woody notes, and versatile fragrances that transition effortlessly from workdays to weekends.
According to the brand, today’s gift-givers are increasingly choosing items that encourage everyday indulgence. Rather than focusing on novelty, they are seeking gifts that fathers can enjoy repeatedly through daily routines.
For those still searching for the perfect Father’s Day gift, The Amenity Studio rounds up a selection of fragrances and grooming essentials that any dad would be happy to receive.
Gifts Under P1,000
Eau d’Orange Verte Moisturizing Face Emulsion 15ml – P300
Eau d’Orange Verte Shower Gel 80ml – P400
Terre D’ Hermes Eau de Toilette 12.5ml – P900
Bath Essentials Pack (40ml Eau d’ Orange Verte Shower Gel, 40ml Eau d’ Orange Verte Shampoo and 50g Eau d’ Orange Pleated Soap) – P650
Gifts Under P3,000
H24 Eau de Toilette Natural Spray 15ml – P1,500
Terre d’Hermès Eau Intense V tiver EDP Spray 15ml – P1,500
Terre d’Hermes Deodorant 150ml – P2,500
The Gentleman’s Travel Collection – P 1, 500
(The Gentleman’s Travel Collection is the Eau d’ Orange Verte Signature 40ml collection includes 25g pleated soap shower gel, shampoo, hair conditioner, foam bath and body shower gel)
Signature Luxury Gifts
Eau De Rhubarbe Ecarlate Eau de Cologne 100ml – P6,000
H24 Eau de Toilette 100ml – P7,000
Terre d’Hermès Pure Perfume 75ml, 15ml, and 40ml Shower Gel Set – P8,000
“A great fragrance isn’t just something you wear,” Michelle Garcia-Arce adds. “It’s something that becomes part of your daily ritual and the memories people associate with you.”
The shift also reflects a broader trend toward experiential gifting, where the emotional value of a gift matters as much as the item itself. Rather than purchasing another item that may end up tucked away in a drawer, many shoppers are choosing gifts that can be enjoyed every day.
So this Father’s Day, The Amenity Studio invites shoppers to discover thoughtfully curated gifts for every type of dad—from the frequent traveler and businessman to the modern gentleman who appreciates life’s simple luxuries.
Visit The Amenity Studio at Conrad Manila and also Sheraton Manila Bay or send a message through its social media pages to explore the complete Father’s Day collection. For updates on The Amenity Studio exclusive offerings, and upcoming collaborations, follow @amenitystudioph on Instagram and Facebook.
